Starbucks Essay

922 WordsSep 11, 20124 Pages
Starbucks Structure: Case Study Rachel Courtney MGT 330 Jerry Simpson Aug 20, 2012 This case analysis is three to four pages long and will cover the following questions which are to create a job description and job specification of a Starbucks employee and will use concepts from the text book. What form of departmentalization should Starbucks use? Should the form be changed in stores offering food products and lunch? Why or Why not? When the company began to experience financial problems, should the leadership try to centralize power and decision-making or decentralize the operation? What form of organizational configuration best fits Starbucks? First let us look at the beginning of Starbucks which was started in Seattle’s Pike Place Markets in Washington in 1971 and was first known as Starbucks Coffee, Tea, and Spice, who later became Starbucks Coffee Company. Today Starbucks is known throughout the world and offers specialty coffee of which it is the leading retailer, who offers quality coffee while at the same time conducts business in such a way that produces social, environmental and economic benefits. In the beginning of the establishment of Starbucks, one could surmise that it began as a simple structure, that is when the organization “small or in the formative stage of development” (p72). At this stage starbucks would have been dominated by the “strategic apex” but would have less formalization and complexity. Their mission is to “inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (http://www.starbucks.com). For a business to succeed in the service industry corporations should provide flawless customer service along with rewarding those very customers by means of programs and some form of promotional strategies. At the moment Starbucks has such programs in place, which

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