Starbucks Essay

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Village residents Bensa Ware, Ethiopia B ensa Ware, a small coffee-farming village in southern Ethiopia, is home to about 8,000 villagers. This is also the place where some of the world’s finest coffee is grown, including Starbucks® Ethiopia Sidamo. Until recently the only water source available was a river that was subject to periodic pollution. Some time ago, the government started building a well for the community, but abandoned the project due to a lack of funds. Starbucks UK heard about this situation and decided to take action. They mounted a campaign in our UK stores to raise customer awareness and committed to pay for completion of the well, the construction of a reservoir and a series of water points throughout Bensa Ware. Today, the residents of Bensa Ware have a healthy and reliable source of fresh water for drinking, cooking and washing. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. O coffees in the world. ur customers expect the best from Starbucks. They want exceptional service, convenient locations, pleasant surroundings and supreme quality coffee. But there’s more to the story. Our customers expect us to conduct our business responsibly. While enjoying their favorite Starbucks ® coffee beverage, they want to know that we paid the farmers a fair price for the beans; that the coffee was grown in an ecologically sound manner; and that we invested something meaningful in the farming communities where our coffees are produced. These, too, are our expectations and we strive to meet them on all fronts. Our actions are guided by Starbucks Guiding Principles, and in particular the third – applying the highest standards to the purchasing of our coffee. It signals the enormous emphasis we place on quality, and calls upon us to embrace a socially,

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