Starbucks Essay

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A Financial Analysis of the Starbucks Corporation A Financial Analysis of the Starbucks Corporation The stock markets, both the New York Stock Exchange (NYSE) and the National Association of Securities Dealer Automated Quotation system (NASDAQ) are two options investors have to invest in the stock market. Many different stocks are publicly traded on these two floors. Being knowledgeable on the different stocks their trends, prices, other comparable stocks allows for individuals to make informed decisions on what stocks to invest in, how much to purchase, and when to sell. One publicly traded stock is from the Starbuck’s Corporation and is traded under the name SBUX. Throughout this paper the Starbucks Corporation will be analyzed financially to describe the corporation’s strengths and weakness. The common stock will be analyzed and a recommendation will be made whether or not one should invest in the corporation’s common stock. The Starbucks Corporation, originally named Starbucks Coffee, Tea and Spice, is a global coffee house that originated in Seattle Washington in 1970 (Schultz & Yang, 1997). In 1982, with the vision of Howard Schultz, a driven entrepreneur, Starbucks transformed from a business with six locations to a major corporation that now comprises of 16,000 stores in 48 countries (Schultz & Yang, 1997), including 400 stores in China (Vincent, 2011). Starbucks’ growth and popularity has been attributed to their ongoing commitment to their shareholders, partners, customers and community. This infectious attitude is also reflected in their mission statement, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” (, 2011). Along with an unconditional commitment to community investors, Starbucks strives to offer their clients the best by exploring several innovations and diverse

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