Stanley Park Brewery Case Study

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| | | Stanley park brewery | |Business 120:Introduction to Marketing | | | |Wei Zhang, Cameron Fraser, Manni Brar | |11/25/2012…show more content…
The Brewery is the first sustainable brewery in Canada. The Brewery is sustainable by using a 110 ft. wind turbine that B.C hydro supported and gave $20000 dollars to help the company with the cost of the turbine, (straight staff, 2011), which enables the brewery to harness the power of the wind to brew a completely natural beer and lessens the company’s carbon foot print. (stanley park brewery) Stanley Park Brewery emphasizes social responsible behavior throughout the 7 step brewing process focuses on low energy consumption a great example is Stanley Park Brewery uses just 4 liters of water to make one liter of beer instead of the usual 12 it takes. (straight, 2011) The company even focuses on social responsible behavior through there packaging Stanley Park Brewery uses a stainless steel, polyurethane keg coated keg which is much lighter than traditional kegs which eliminates weight making the kegs lighter and causing less gas consumption needed to transport the beer. (stanley park brewery).As you can see above Stanley Park Brewery main objective is to great a great tasting beer with a very low carbon imprint, making the company very socially…show more content…
They should take part in local festivals in Canada and U.S., they should also try to give small samples or adding a small complimentary with their beer pack. As the initial stage for the company will to get brand recognition in order to expand their markets and increase their sales revenue. They will have to introduce new flavours and products in their product line in order to give a better option and choice range to the customers. Depending on the cities and the markets they move, they should try and come up with the kind of tastes and flavours that the local population desires to drink. This could be done by conducting surveys, and looking at recent trends and changes in the beer industry. Stanley Park Brewery should aim to do these changes and implement them as soon as possible. These specific objectives will increase both the market share and sales
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