Sport Logo Essay

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Introduction “Sports Logos ” is an essay explaining how professional sports teams use Indian symbols. The first nation ( Indians )find it very offensive when sports teams adopt their cultural icons. The writer- Noah Augustine uses examples such as Cleveland Indians, Washington Redskins and Chicago BlackHawk to portray an image of how these icons have been use. The author states that the use of these religious symbols or spiritual leaders as sports logos is offensive. Also, this leads to children to be victims of racism. It can be argued that people feel Aboriginal people should be honoured that these imagery of Indians is being used. Augustine argues back that no honour lies in ridicule and mockery. People are realizing this racism when the Washington Redskins cancelled seven trademarks and there logo because of several complaints from tribes. They are hoping that one day aboriginals will get the respect they deserve. Glossary * Logo: A graphic representation or symbol of a company or trademark designed for public recognition. * Trademark: Any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a proprietary term that is usually registered with the government to assure its exclusive use by its owner. * Native Americans/Indians/Aboriginals: members of any of the indigenous peoples of the Americas. Some people also call them “red-skins”, due to their skin tone. * Racism: a belief or doctrine that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that one’s own race is superior and has the right to rule others. ------------------------------------------------- -------------------------------------------------

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