Sponsorship Proposals Essay

423 WordsApr 9, 20122 Pages
A sponsorship is a partnership that implies mutual interest, consideration, negotiation and benefits for both parties. It gives the sponsor media exposure, sales opportunities, image enhancement and heightened communication. New York Giants and Giant Eagle. Giants play at New Meadowland Stadium starting 2010. 5 years 760k sponsorship deal. 152k per year. $500,000 for 40 x 130-foot HD video display board (there are 4 of these throughout the stadium Giant Eagle will have the rights to 1 of the 4) $200,000 for pre-game festivities and live music in the 25,000 square-foot Giant Eagle branded plaza on the stadium’s north side $25,000 for 3 PA announcements during each home game advertising Giant Eagle. These announcements will be used to tell fans about upcoming sales as well as upcoming player visits in the store. Included in the $25,000 will be rights to say “Giant Eagle Giants touchdown” after every NYG touchdown. $25,000 for Giant Eagle sponsored family programs outside of the stadium. These include: Giant Eagle/Giants Family Sports Clinics that are designed to promote family sports involvement in a healthy and educational environment. Each clinic will feature members of Giants coaching staff and select athletes interacting with parents and their children on an instructional level. The Giant Eagle/Giants Kids Club, which will provide an avenue by which children in grades Kindergarten through 8, can become active with New York Giants. The organization will provide a variety of benefits and opportunities for area children and their families, including personalized birthday cards from the NYG and Iggle the Eagle, discounts on Giants merchandise and special invitations to free events held throughout the year at the New Meadowlands and Giant Eagle locations. $5,000 for mini schedules and schedule magnets to be distributed at Giant Eagle stores. $5,000 for

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