Hubspot Case Write-Up Situation Analysis Hubspot is facing a market segmentation and targeting opportunity where they need to which type of customer to serve and whom they should turn away. They also need to figure out an appropriate pricing model for the customers they decide to serve. The third decision management is tasked with is deciding if inbound marketing is sufficient enough to achieve Hubspot’s goal of large and quick scale. Within this scale, Hubspot, like the services they provide to their customers, is seeking to maximize the efficiency of the prospects they pursue, these include Owner Ollies and B2C/B2B Marketer Marys. Hubspot has a diverse customer base, from many industries, that it has already segmented.
I think refining is the most appropriate response in this scenario. The vision and mission have already been established for Listo sytsem. However, the lack of employee training due to the rapid growth of the company and high turnover rate has resulted in low production and poor quality. Refining the company by using the ACHIEVE model to motivate employees is one of the theories that can be used to help the Vision to Performance. Managers need to know what motivates people in their organization.
In these situations we will need to think about who else may benefit and why this is important. A new procedure may take you longer; however, it could allow a better service to be given to our internal/external customers, which could result in better working relationships and/or customer loyalty. Responding negatively to a change will influence those around us creating a difficult environment to work in. A positive approach encourages a good working environment and good teamwork. b) Explain why you should respond positively to changes in products or services.
The role of human resources has historically been confined to mundane administrative tasks related to payroll and benefits administration. However, modern science, psychology and technology reveal the importance of recruiting the right person for a specific position. One can person can topple a company, or bring it to new heights of glory. Right-Fit theory provides that a job candidate’s fit has less to do with their professional and/or educational experiences, and more to do with the sum of their parts. Meaning that, it is vital that recruiters and human resources look beyond a resume or job networking site profile and more so at the person’s life experience, attitude, culture, and background.
Outline how focusing on the customer by providing good customer service is essential to retailing p3 Customer service is the business department dealing with customers: a department of a business that deals with routine inquiries and complaints from or disputes with customers. The customers are the most important thing for a retail company as they bring the money to company. Nowadays there is a lot of choice for customers so they need to have a pleasant experience in order to want to return they can tell their friends and family about the company and this will hopefully make them, want to shop at the same retailer. If customer service is not good enough the customer will not feel valued and therefore will not return. Different scenarios need different types of customer service, if it is a faulty product then they will need to get a refund on the product, good customer service should refund the item with little fuss.
HR 1. I believe it is very critical for HR to have a planned partner business in order to develop a maturing process. Within time, the business should grow if done properly. According to the presentation, not many companies actually make it. According to the information they provided, I believe the reason they do not make it is due to the organizations having internal and external.
The company’s product may not be the best, it might even be the worst, but if they can plant the idea in the audience’s mind, they can persuade them to purchase a particular product. This takes a great amount of skill and thought. First, the company needs to pinpoint an audience, more professionally called pathos. Second, the company must establish an ethos, or character, to connect their values to the audience’s. Third, the company must develop overall logos, or purpose to show the audience their intentions.
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
For these reasons, it is necessary to analyze the competitive advantage of the different options presented. • Strengths and Opportunities: The project evaluation should consider a SWOT analysis of each potential application, which allows identifying the strengths, opportunities, threats and weaknesses. This way, it is possible to choose the best option, which maximized the firm’s strengths and opportunities, while mitigating its threats and weaknesses. • Barrier to Entry: Also it is necessary to analyze the cost of enter to the industry. • Economic Benefit: What will be the earnings associated to the project.. • Customer Preferences Bernstein should recommend to the board the
* Therefore, marketing and branding was probably not seen as a valuable to the industry because customers were seen as cost-conscious, fickle and provided an unstable demand 2. How did they meet and overcome those challenges? (Key Success Factor) * Cemex CEO, Lorenzo Zambrano saw that cement was actually a 'culture industry' and that 'brand positioning plays a major role in market share" * He did the following: * COMPANY: * Create a business model: * Focus on core business * Provide customers with best value proposition. (What are the value propositions of Cemex? High-quality product, durability, as perceived in the market?)