Speech Essay

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Marketing Research Consultants Kimberly Pierce University College of Business February 26, 2011 Joel Athletic Director 3 University Blvd. Dear Dr. Joel: The Marketing Research Consultants accept your offer to assist in developing a promotional campaign for the JAG-GALS’ membership for the 2010-2011 academic year. The JAG-GALS’ organization serves a great purpose. With more support, the Athletic Department will have increased opportunities to ensure every athlete succeeds academically. Dr. Erdmann, the research team looks forward to sharing the findings with you. Sincerely, Research Consultant Research Consultant Research Consultant Marketing Research Consultants Kimberly Price University College of Business April 4, 2011 Dr. Joel Athletic Director 3 University Blvd. Dear Dr. Joel: The following, formal report presents information on how to increase the JAG-GALS’ membership for the 2010-2011 academic year. This information is provided to help you successfully complete your promotional campaign. Dr. Joel, assisting you with this campaign was a great opportunity and learning experience. Thank you for the opportunity to help you with your campaign. We hope that you, along with the JAG-GALS, reach your membership enrollment goals for the 2010-2011 academic year! Sincerely, Research Consultant Research Consultant Research Consultant ‘Growing’ JAG-GALS: Developing A Promotional Campaign for JAG-GALS’ Membership Prepared for: Dr. Joel Athletic Director University 3 University Blvd. Prepared by: Marketing Research Consultants University College of Business April 8, 2011 Table of Contents Executive Summary..........................................................................................................vii ‘Growing’ JAG-GALS: Developing A Promotional Campaign for

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