Sparta Coloplast Essay

4710 Words19 Pages
The case of Coloplast – Turning a business around 310019_CP_Corporate_Brochure_CBS_A4.indd 1 19/01/11 14.32 Table of contents 1.1 1.2 1.3 Rules and regulations Scope and hand-in formats Rules, IT usage Turning a business around 2 3 4 5 6 7 8 9 10 11 Holtedam 3, September 1st, 2008 The Coloplast story: A tale of sisterly love Moving production to Hungary and China All products to all markets Moving production - responsibly Communicating the move of production Coloplast’s culture and identity Getting everyone on board – Including the middle managers Summing up Perspectives on the case - Communication challenges in turning a company around: The case of Coloplast The Social Perspective The Employee Perspective The Financial Perspective The Supplier/Business Partner Perspective The End User Perspective 12 Overview of handed-out material 14 14 14 15 15 16 17 3 3 4 5 5 8 9 9 10 11 12 12 13 1.1 Rules and regulations The competition stretches from Thursday the 27th of January to Friday the 28th of January. The participants have to hand in no more than 7 powerpoint slides, and an executive summary of no more than 300 standard typographic units (STU) by 12.00 on the 28th. 1.2 Scope and hand in formats The participants (groups of 4-5 students) should prepare a problem-based and solution-oriented presentation (7 slides) and a short executive summary (300 STU) of their findings and recommendations about their chosen research question and perspective concerning the case. The best 5 presentation drafts and executive summaries will go through to the final, where the finalists present their findings and recommendations in a 15 minute pitch for the jury who will ask questions and discuss the solutions for 10 minutes. The group decides itself how to do the presentation. The evaluation of the groups will be based on the following learning objectives: The participants

More about Sparta Coloplast Essay

Open Document