Southwest Airlines Co. Organizational Behavior And

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Southwest Airlines Co. Organizational Behavior and Communication Southwest Airlines was chosen as the topic for this paper, this paper will include Southwest’s philosophy, mission, and vision and values statement. The culture of Southwest airlines will be explored to discover if the espoused values align with their enacted values. This paper will also examine the extent communication in an organization is determined by the culture of the organization. This paper will also discover the role communication plays in perception and culture, and how misalignment between the espoused values and enacted values can affect perception. Conflict in group communication will also be addressed and how it can be used to improve communication. Southwest Airlines began life as Air Southwest Co. in March 1967. In 1971 they changed the name to the name Southwest Airlines Co. Herb Kelleher and Rollin King decided to start a different kind of airline. “They began with one simple notion: If you get your passengers to their destination when they want to be there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline”(, 2011). The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit” (, 2011). Most people who fly Southwest Airlines will agree, the company is friendly and very customer- oriented. The values of Southwest Airlines (Southwest) and the culture of Southwest are what make Southwest what it is today. Southwest believe in a Fun-LUVing Attitude and ask that their workers have fun, enjoy their work, celebrate their successes, and to be a passionate team player. They believe that a happy employee in turn makes a happy customer, and the customers are what keep Southwest in the

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