By 2016, WestJet intends to be one of the five most successful international airlines in the world. The company believes it will achieve this goal by providing its guests with a friendly and caring experience that will change the air travel industry forever. According to Sean Durfy, President of WestJet, the company’s continued success will be based on offering a great customer service experience at a great value. ( See last section for information on WestJet’s legendary customer
This network thrives on helping large and small companies to reach independent strength by showing in many ways how to survive form business to cultural and ethical diversity. This network of firms also has established a vigorous global network and their core value, and the one shared with their clients, is of excellence, teamwork, and leadership. Some of the key milestone in the history of both firms is that the company’s history goes back to the 19th century when Samuel Lowell, in 1849, established a business in London and William Cooper established his business in 1854; seven years later they became the Cooper Brothers. Price Waterhouse World Firm was formed in 1982 and the merger of Coopers and Lybrand with Deloitte Haskins & Sells happened in 1990 with a number of countries around the world. In 1998, the forming of the United States portion of PwC took place emerging from the merger of Price Waterhouse and Coopers and Lybrand, whereas, both firms originated in London.
Case 2: Delta Air Lines, Inc. Due: September 23, 2012 Delta Air Lines 1. Delta has made great strides, but there is room for improvement. How should Delta continue to regain the commitment of its employee in order to attain #1 status? Discuss your strategic recommendation? How are your suggestion linked to improve customer satisfaction?
The advertisement can easily be identified as one for Southwest Airlines because the company’s logo located in the bottom right. The add appeals to the ethos of many people who view it because they can easily and simply identify the airline’s logo. The airline is one of the most widely recognized airlines in the United States. The company has a solid reputation of affordable, no-frills service, and a high degree of customer satisfaction. It is consistently ranked as one of the top Fortune 500 brands.
Leveraging WestJet's fun and friendly image and commitment to a great guest experience, this company is rated highest in guest satisfaction and loyalty among the most used tour operators in Canada. Offering a great flight schedule and a wide variety of hotel and resort options, WestJet Vacations is dedicated to making your travel experience fun and memorable from the moment you book to the moment you return home. "Familiarity, quality and consideration are the foundations of a strong and profitable brand” as explained by Richard Cooper. The survey was conducted across Canada in June and July 2012. WestJet Vacations scored higher than the other vacation companies for overall satisfaction, likelihood to recommend and customer service.
Marketing Strategy Relationship marketing is the current marketing strategy Classic Airlines is using. The goal of relationship marketing is to build lasting relationships between the company and its customers (Kotler & Keller, 2006). The Classic Rewards Program has been Classic Airlines primary method of implementing their relationship marketing strategy. This program uses discounts on seat
COO David Barger and CFO John Owen had worked in airline companies before joining JetBlue. JetBlue’s comparative advantages are demonstrated as following areas: * Offer passenger great experience by providing new aircraft, free Live TV, high quality customer service and most importantly, it offers this great service with low fares, and this is attributed to its fuel efficient strategy (6.98 cents versus an industry average of 10.08 cents) * Advanced technology allows JetBlue to calculate the weight and balance of the aircraft and also equip cockpits with security equipments. * Building strong employee morale through generous compensation and passionately communicating the company’s vision to employees can provide employees with greater motivation and it is good for the company in a long term prospective. Advantages and
Security Assessment and Recommendations for Aircraft Solutions Constance Ross Submitted to: Professor Kevin Reynolds SEC571 Principles of Information Security and Privacy Keller Graduate School of Management Submitted: January 27, 2013 Table of Contents Executive Summary 1 Company Overview 1 Security Vulnerabilities 3 A Hardware Firewall 3 A Policy 3 Recommended Solutions 4 A Hardware Example Solution 4 A Software Example Solution 5 Impact on Business Processes…………………………………………………………. 6 Budget…………………………………………………………………………………… 7 Summary………………………………………………………………………………… 8 References 9 Executive Summary Aircraft Solutions (AS) is a recognized leader in the design
Business Strategy Since its inception in 1971, Southwest Airlines has continued to encourage its employees to deliver excellent customer service4. Through this strategy, Southwest has earned the reputation as the industry leader in service and support for its customers3 thus adopting a differentiation strategy. For instance, Southwest routinely spends 15 minutes or less on aircraft turnaround, while the competition averages 35 minutes. This creates a unique advantage over the competition. It has also been documented that Southwest’s employees will routinely volunteer and go above and beyond to help customers in need.
Michael Porter's Five Competitive Forces As Applied to Philippine Airlines And the Airline Industry of the Philippines By: Julius Philip B. Cruz Lovely Grace C. Trompeta Jae Aura Lynne L. Zaldua MBA Program January 14, 2012 Company Profile Philippine Airlines also known as PAL, is the flag carrier and national airline of the Philippines, headquartered in the Philippine National Bank Financial Center in Pasay City. Philippine Airlines maintains aircraft with the highest degree of airworthiness, reliability and form in the most cost-effective manner; and conducts and maintains safe, reliable and cost-effective flight. It continues to achieve on-time performance on all flights it operates, as well as providing safe, on time, quality and cost effective in flight service for total passenger satisfaction. Philippines Airlines offers services at reasonable, competitive prices, and at the highest level of quality consistent with such prices. It meets the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services, such as presidential flights, transportation and cargo services.