Southwest Airlines 7p's and Branding Startegies

1392 Words6 Pages
7 P’S and STRATEGIES OF SOUTHWESTERN AIRLINES PRASHANT CHATURVEDI ROLL NO.80303120009 SOUTHWEST AIRLINES INTRODUCTIONSouthwest Airlines Co. , operating as Southwest Airlines, is the largest low-cost carrier in the United States and is headquartered in Dallas, Texas. The airline was established in 1967, adopting its current name in 1971. It is the largest airline in the United States based upon domestic passengers carried as of June 5, 2011. Southwest has more than 46,000 employees as of August 2012 and operates more than 3,400 flights per day. As of August 2012, Southwest Airlines operates scheduled service to 77 destinations in 40 states. Southwest airlines started with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. The Mission of airlines is to “is the dedication to the highest quality of Customer Service delivered with the sense of warmth, friendliness, individual pride and Company Spirit. 7P’s of Marketing Mix 1) PRODUCT-Southwest Airlines is carrier for passengers,travelling to different places. 2) PRICE- Southwest Airlines is known for its low cost offerings. It is the cost leader in the market. The Comparitive study between Southwest Airlines & Jetblue is shown in the table Cost Unaccompanied Minor fees Ticket Change Fees Booking Phone(in phone) Booking Phone(in person) First Bag Fee Second Bag Fee Third Bag Fee Pet fee Cancellation fee Same Standby fee jetblue $85.0 $100.0 $15.0 $0.0 $0.0 $30.0 $75.0 $100.0 $100.0 $100.0 southwest $50.0 $0.0 $0.0 $0.0 $0.0 $0.0 $50.0 $75.0 $0.0 $0.0 Jetblue shares second highest market share in the market of USA. • Unaccompanied Minor fees- In airline policy an unaccompanied minor is an airline passenger aged between 5 and 14 years old, who

More about Southwest Airlines 7p's and Branding Startegies

Open Document