Production costs for the 15,000 containers needed annually are as follow: Direct materials $35,000 Direct labor 15,000 Unit-related overhead 5,000 Product-sustaining overhead 6,000 Allocated facility-sustaining overhead 14,000 A supplier has offered to provide all 15,000 containers at a price of $4.50 per container. If Whitney, Inc. accepts the offer; it will rent the released space for an annual rental fee of $12,000. Should Whitney, Inc. make or buy the containers? (2 points) Question 6:In addition to selling custom-designed jewelry, Darrah’s Jewelry Store also offers repair and appraisal services. After reading the following profit report, decide whether Darrah’s should drop the appraisal service.
* * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * BUS 475 * * * * * * * * * * * * * * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * In today’s business world strategic planning is very important. Proper strategic planning determines the success of a company’s future. A company develops a strategic plan by first performing a SWOTT analysis on the business. A SWOTT analysis is a situation analysis of an organizations internal strength, the weaknesses of the company, the external opportunities and threats of the company, and the trends of a company (Business Dictionary, 2011). The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization.
Analysis of the Situation Stakeholders Analysis: The decision to launch the Hockley Classic will impact the following stakeholders: Consumers * Offered a light craft beer of higher quality than similar imported beers * Increasing their interest in Hockley’s beer offerings Employees * Trained on new policies and procedures to produce the Hockley Classic * More hours available for the employees Owners * Opportunity to penetrate lucrative craft light lager market * Potential opportunity for Hockley to grow and make their brand more well-known Distributors * Collaboration with existing and new distributors interested in selling the Hockley Classic * Opportunity for increased revenue if product is
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
The company’s core philosophy of growth is to drive growth through innovation. | Kellogg has a strong focus on strengthening its brands through advertising and consumer promotion. | 5. SWOT analysis (Kellogg Company, 2012) Strengths | Weaknesses | “Strong brand portfolio aided by appropriate investments on brand building” | “Frequent product recalls could hamper brand image” | “Focus on product innovation helps to retain customers and improves the product mix” | “Geographic and customer concentrationcould impact sales during tough economicconditions” | Opportunities | Threats | “Acquisition of Pringles to offer platform forproduct and geographic expansion” | “Increasing private label penetration could impact the company’s volume sales during economic uncertainties” | “Emerging health consciousness would drivethe demand of the company's products” | “Intense competition and changing global retail scenario” | “Local focus to drive sales in developing and emerging markets” | “Declining world cereal production could tighten raw material supplies”
Question 1 In order for successful expansion of the new line of energy drinks that Snazzy Sodas are promoting careful considerations in the marketing strategy will feature. (Armstrong 2012 p52) The market targeting strategy has to maintain a customer centred motivation. Through dividing distinctive markets by processes of individual and personal characteristics, wants needs and behaviours of the consumer the basis of the marketing segmentation is established (Armstrong 2012 pp52-55). From this position greater classification of the market segments can be maintained. The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value.
In your P/E valuation you should note characteristics of the two comps that might make one of the comps more relevant and applicable than the other comp, and feel free to make a blend of the multiples from the comps. Also note that you should annualize the earnings measure you have for Boston Beer to a full year’s earnings, and then apply the multiple you think is applicable based on the comp multiples. As a reasonableness check on your P/E multiple valuation, please put together a brief DCF valuation spreadsheet. In your DCF model annualize the three quarters of data you have through September 30, 1995 (see “Exhibit 5 – income and CF stmts”), and value the shares at January 1, 1996. Project out 5 full years (1996-2000) and then project 2001 as the stable terminal year.
Foreign market shares are something else that can benefit Walgreens in the long run because global expansion can yield for a better competitive edge in the long run also given that the nature of Walgreens according to the Space Matrix is that they are aggressive a hard push into other countries would be an ideal situation. Another way for the company to be more competitive is to incorporate a better employee hiring structure and pay scale to encourage the limited number of Pharmacists to want to join and be a part of the company this would then increase the competition to hire new pharmacists because the working conditions would be better at Walgreens and
Beer Brewers Industry Analysis 1 of 17 M E M O R A N D U M Date: April 16, 2008 Subject: Beer Brewer Industry Analysis To: Dr. Matt Ford From: Liz Boeing Brian Casey Jeff Colson John Cropenbaker David Edwards Craig Lyons Tom Poe Andy Rauf Industry Analysis of Beer Brewing Industry This report will provide an industry analysis for the beer brewing industry, discussing the attractiveness of the industry in regards to sustainable profitability. We will first give background on the industry, and then will use Porter’s Five Forces, a tool that will help us to determine the attractiveness of the industry. Industry Background Industry name. The industry that we chose is the beer brewing industry, and we are focusing on operations based in the United States. We chose to focus on a larger scope because the top three competitors in this industry control about 90% of the market.
Heineken Beer Marketing Research Spring 2012 Group 1 [pic] Abstract In our research, we chose criteria based on our literature which is important to consumers, including: Packaging/design, taste, image of brand, price, calories, lifestyle of consumer, and social/economic factors. As a group, we researched these criteria, making connections with our points and the empirical evidence that was found. There are many factors and alter the consumers' perceptions of different beers and different brands, and often times each individual consumer's criteria is not weighted the same way as the next person. One thing is for certain though; Americans love to drink beer. Because of this phenomenon, Heineken wishes to reposition their flagship brand as a younger, trendier beer and capture more of the 21 to 30 year old beer-consuming market.