sony swot analysis

584 Words3 Pages
SWOT analysis Strength 1. Sales and revenue increase Sales and operating revenue for the quarter increased 0.7 percent to ¥2.32 trillion ($21.7 billion as of Dec. 31, the last day of the period being reported). 2. Electronic business sales increase In the company's key electronics business, which accounts for more than half of all revenue, results were mixed. Sales in the company's four geographic regions, Japan, U.S., Europe and others, all achieved double-digit growth on a local currency basis. 3. Get profit from the game unit Profitability at the games unit was hit by an increase in semiconductor research and development. 4. Business growth on R&D Businesses Growing on Strength of R&D: Samsung, Sony. 5. Good brand image Sony is one of the bigger consumer electric makers of the world. Weakness 1. Profit lost Operating profit dropped 20.4 percent to ¥158.8 billion and net profit for the quarter fell 26.2 percent to ¥92.6 billion. . 2. Operating profit down in electronic business operating profit in the electronics business was down 39.7 percent to ¥49.5 billion for the quarter, affected by increased restructuring expenses. 3. Too much cost During the quarter the restructuring costs, largely related to factory closures and an early-retirement program, totalled ¥46.3 billion or around five times that of the same period a year earlier, said Year. 4. High expense The higher expenses are the result of a wide-ranging reorganization plan announced by Sony in October last year, which will see around 20,000 employees leave the company by 2006. Opportunity 1. Sales increase Sales of the products, which include flat panel television sets, DVD video recorders, personal computers and digital still cameras increased to make up around 48 percent of electronics sales during the quarter. A year earlier, sales of such products represented around 37. 2.

More about sony swot analysis

Open Document