Sony Plasma Display

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Question 1 Expand your horizon with Sony Plasma Display i) Explain why it’s important for Sony to redesign its product? It is important for Sony to redesign its product because design development and redesigning the product is the lifeblood of most companies operating in competitive markets. As time changes the design should also change (modern) to meet the customer’s wants so that they don’t go to the competitors. That is make the product which the customers want and need to satisfy them and also to refine the existing products. ii) Discuss two reasons why it’s important to design new product? Increased competition- the combination of increased competition and the greater availability of information has resulted in more educated consumers who now expect new products to be increased more frequently. That for market opportunities to compete with the competitors Advances in technology – rapid advance in technology are causing many products to become obsolete more quickly. So innovative ideas and intelligent identification are needed to design new products to ensure that the customers are satisfied. iii) Identify and explain the four phase of product life cycle? Product life cycle is a time when the product is introduced in the market and the time when the product has existed in the market. The four phase of product life cycle Introductory phase – starts when the new product is first launched. It takes time and sales growth is low because of heavy expenses of product introduction such as: • Research – if the product meet the demand • Product development – developing the idea of the product • Product modification – process of modifying the product • Supplier development – having the network of all the relevant information of the suppliers. Growth phase – if the new product satisfies the market, it will enter a growth stage. It is a period of rapid

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