Som-Pizza Hurt Essay

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Table of Content Background of Pizza Hut 2 The service concept of the Pizza Hut2 The role of service concept in Pizza Hut 2 The operations of the Pizza Hut to carry out the service 3-5 How well the operation implements the service concept5-7 Recommendations 7-8 Conclusion 8 References 9 Background of Pizza Hut Pizza Hut is an international largest pizza and pasta chain restaurant. The company was founded in U.S.A in 1958. It has over 6000 branches in the U.S.A and over 5800 branches in the world. The parent company is Yum! Brands. Pizza Hut entered in Hong Kong in 1981and Jardine Matheson & Co. Ltd took over the Hong Kong Pizza Hut franchise in 1987. The company is the first delivery service began in 1992. Pizza Hut in Hong Kong has over 4000 employees and 80 branches throughout Hong Kong and Macau until now. The slogan of company is “Pizza and more”. The main colors of the company are red and lake. The company takes a social responsibility in the society. The company has many schemes to support the social responsibility. It aims to care about the community and always corporate with the charitable organizations to help the people who in need such as regular donation, Pizza Card Points Reward Donation and Participate in Charity Programmes and so on. The service concept of the Pizza Hut “Customer Mania” is the corporate culture. Therefore, the service concept of Pizza Hut can be categorized into five elements which are price, atmosphere, quality, product and service. Firstly, Pizza Hut provides a reasonable price to the customers. It is worthwhile when you eat in Pizza Hut. For the atmosphere, the company hopes the customers can enjoy the distinguished food quality of European dining and enjoy the moment in a pleasure and relaxing environment with their friends or family members when they have a meal in Pizza Hut. For the food quality, the

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