MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
* Is the John Lewis formula for success suitable for other companies and if so explain why, if not explain why? The Report needs to include the following * What Supply chain challenges does John Lewis face when dealing with demand fluctuations and comment on how the supply chain investments support its overall customer service and resources utilisation objectives? * What prerequisites are important for the operation of the of the lean systems that are in
If not how does it affect you organizational effectiveness? In general is it essential for the employees of the organization to know the strategic plan? Support reasons. What factors should be taken into account while developing a roadmap for a strategic plan? Give examples of external and internal change agents?
According to Manoski (2002, p. 1), “R&D strategy is both an input to and an outcome of the business strategy. In its preliminary state it provides a key basis for the identification, evaluation and selection of business opportunities and therefore, a set of options for the direction of a business.” Riordan presently uses a research and development strategy; however, with some fine-tuning, the organization could discover trends beyond its current domestic and China focus by expanding into other international areas. By expanding its horizons, Riordan may discover other needs the organization is not meeting or ways for improving existing products. The latter part of this strategy provides the framework necessary for execution of this strategy in alignment with the differentiation
For these reasons, it is necessary to analyze the competitive advantage of the different options presented. • Strengths and Opportunities: The project evaluation should consider a SWOT analysis of each potential application, which allows identifying the strengths, opportunities, threats and weaknesses. This way, it is possible to choose the best option, which maximized the firm’s strengths and opportunities, while mitigating its threats and weaknesses. • Barrier to Entry: Also it is necessary to analyze the cost of enter to the industry. • Economic Benefit: What will be the earnings associated to the project.. • Customer Preferences Bernstein should recommend to the board the
In doing so, Stonyfield must undergo challenges and carefully evaluate the best approach when entering the global market. This section provides the pros and cons of two globalization strategies that Stonyfield farm may apply while moving toward its goal of becoming a global enterprise. One strategy that may be applicable to Stonyfield farm is strategic alliance. Gareth Jones, in Organizational Theory, Design and Change outlined four dimensions of strategic alliance: Long term contract, Networks, Minority Ownership and Joint Venture. Each of these dimensions uniquely describes how two organizations can join in a partnership for hopes of accomplishing new and profitable business opportunities.
RUTH’S CHRIS CASE STUDY QUESTION Is Ruth’s Chris able to succeed in foreign markets? A decision needs to be made as to which countries have growth potential with little risk. Although the study outlines different methods to aid in determining this like market selection criteria and the growth plan model; they need a more detailed method of narrowing down their choices. Some considerations used were 1. Corporate vs. franchise and introductions of a new concept/product vs. introducing the same model to a new market 2.
Do you have any concerns about the suitability of the listed “pure-play” comparable companies? Might these concerns bias your estimate of value in any direction? Perform a sensitivity analysis on assumptions that you suspect to be “key value drivers”—what are the insights you derive from this analysis? Consider other methods of estimating Calaveras’s value, including book, liquidation, and multiples methods. 2.
* Are they ethical? 3. Choose TWO of the criteria from your checklist. Explain why each would influence your decision to invest in a company. * What risk is the company?
TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?