Solberri Swot Analysis

310 Words2 Pages
Strengths 1. Solberri is investing money in updating and upgrading all their hotels. 2. Solberri have changed their pricing structure for the better, i.e. all-inclusive rate 3. Solberri have predicted a high occupancy in 2008 4. Solberri have just completed a successful marketing campaign in 2007 and plan to continue in 2008 5. All permanent staff have been trained in customer service, with plans to introduce an annual refresher course. 6. Solberri have achieved a profit in 2007, an upturn from the losses of the last few years. | Weaknesses 1. Solberri is experiencing low repeat customers indicating poor customer satisfaction 2. The three “super-plus” hotels only offer limited leisure facilities. 3. Loans are required to update the spa facilities 4. Solberri is having problems with the outsourced companies. 5. Temporary staff do not possess the required skills for their employment 6. Employees demotivated as they feel ideas are not valued by management. 7. There is a poor relationship between HR manager and the Chairman of the board | Opportunities 1. Solberri has experienced an increase in demand for improved spa facilities. 2. Solberri will have 4 “Premier” hotels for the 2008 peak season. 3. Solberri has upgraded the IT system. 4. Solberri can update its website so it’s easy for customers to use for bookings and to get information about the hotels 5. Solberri is introducing environmentally friendly policies. 6. Solberri could expand to owning hotels to the rest of Europe or even outside Europe. | Threats 1. Solberri is experiencing the effects of the economic downturn 2. There is more competition in the luxury resort industry. 3. Competitors achieved 90% - 95% occupancy in 2007. 4. Shortage of permanent, fully trained staff. 5. Shareholders would expect high returns due to high level of bookings. 6. Poor

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