Joshua Williams 3 30 2015 BA384- Business Ethics Case Study Pepsi Co. 1- How does Pepsi Co. balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition? The industry in which Pepsi Co. is, is very difficult to deliver food items or beverages that healthy for the consumers. Still it tries its best to balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition. It tries to focus more on the commitment towards the society and more stable growth by creating more healthy financial results, while also maintaining the high quality standards of the products. Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers.
* * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * BUS 475 * * * * * * * * * * * * * * * * * * * * * * Coca Cola’s Strategic Plan SWOTT Analysis Part II * In today’s business world strategic planning is very important. Proper strategic planning determines the success of a company’s future. A company develops a strategic plan by first performing a SWOTT analysis on the business. A SWOTT analysis is a situation analysis of an organizations internal strength, the weaknesses of the company, the external opportunities and threats of the company, and the trends of a company (Business Dictionary, 2011). The Coca Cola Company is successful because it performs a SWOTT analysis on the company to pinpoint the areas the company should focus on to improve the organization.
This information is valuable in enhancing your advertising to better reach your concentrate on group. Customer Fulfilment is a great technique which gets to present clients as well as potential buyers in your potential audiences. Assess do it again income to see if present clients are buying more of their products after Coca-Cola’s marketing have begun. Creating a positive marketing concept can also immediate present clients to feel a sense of guarantee in their company that can result
Explain how this may allow PepsiCo to achieve the number-one market position. Take a position on whether PepsiCo’s actions of spinning off its fast food establishments created value for the shareholders. Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain. Week 7 DQ 1: "Detecting Unethical Practices at Supplier Faculty" Please respond to the following: Assess the value of having a Supplier Code of Conduct when outsourcing operational functions to international markets and the enforceability of such a code.
HFCS became an attractive substitute and is preferred over cane sugar by the vast majority of American food and beverage manufacturers. Soft drink makers such as Coca-Cola and Pepsi use sugar in other nations but switched to HFCS in the U.S. in 1984. Large corporations, such as Archer Daniels Midland, lobby for the continuation of government corn subsidies. Nothing is ever absolute, and everything has chance to be good or bad. HFCS could help soda companies rich so the employees may have better salary, or HFCS could make us sick, cause physical disorders if we have too much of it.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
4. The case of Starbucks: ethics and marketing Starbucks changed its main supplier in terms of coffee, and now its major coffee producer is the global organization Fairtrade (“commerce equitable”.) Starbucks has always presented itself as a fair-trade company: it presents itself as an ethical corporation, claiming that it pays higher than market price for its coffee, thus distancing itself from other coffee houses. By doing so, by adhering to fair-trade movement, Starbucks partakes in the helping of 100,000 coffee farmers and communities. Not only is this changing its economic strategy, as coffee gets more expensive to buy for the company, but it more importantly improves the image of the brand on the social stage.
After decades of lies and industry propaganda, the truth is finally coming out: junk food kills. Even after the effort of some states to tax soda pop, require healthier school lunches, or mandate calorie information in chain restaurants, obesity rates are still growing. Studies have shown that school organic gardens, salad bars and healthy lunches improve the health and academic performance of young people. Healthy eating habits and gardening skills nurtured and developed at an early age most often have a lifetime impact. A 100% tax on junk food and beverages would help pay for the collateral damages of this industry: the $150 billion in diet-related disease and health-care costs now incurred by the public and taxpayers for obesity and diabetes.
The restrictions on sugary drinks contributed towards a branch out of many educational campaigns. The most influential campaign that caused the greatest decrease in obesity rates was ‘Rethink Your Drink’ proposed by the Hawaii Department of Health. Furthermore, limiting the size people can purchase sugary drinks will help stop the growth of beverage portions in the restaurant industry. Chain-restaurants have increased their beverage portion sizes monumentally over the past few decades, and bigger portion sizes have been proven to lead to greater consumption. Surely people will learn from the restrictions put on detrimental drinks, understand the dangers that come from drinking such large quantities of sugary beverages, and how harmful they can be towards the
Madden 1 Harvey Madden Mrs. Crabtree English 101 Nov. 10th, 2012 Who’s to Blame? David Zinczenco, the editor-in-chief of Men’s Health Magazine wrote, “Don’t Blame the Eater.” In his reading he cites the irresponsible actions of fast food establishments, such as marketing to young kids, not providing nutritional facts completely, being responsible for obesity and poor health issues in many Americans today. This poses the question. Can they be held accountable? In all reality, maybe it is the lack of concern and the love of financial gain that these establishments thrive off of.