Social Networking Essay

1825 Words8 Pages
SOCIAL NETWORKING What is Online Social Networking? From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth. The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network ― at the same time and place as others ― members of online networking groups are not limited by time or geography. Each group member can interact from any location worldwide. Consequently, online networking techniques are very different from in-person networking. Uses of Social Networking sites in Marketing & Management. Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Social networking sites have become so popular because of following characteristics:- Social sites are evolving in nature, they change from day to day thanks to the contributions of its members – this is why they are so successful. As the platform evolves constantly, so should you approach to using this medium! How to Interact Through Social Networking? Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While “finding new friends" is a sufficient personal reason for social networking, business marketing goals needs to be more specific . Are you an individual looking for a job or freelance work? Do you

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