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Social Media Marketing Essay

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Below is an essay on "Social Media Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

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Social Media
Marketing
An Hour a Day
Da v e E v a n s















Contents
Foreword xviii
Introduction xix
Part I The Foundation of Social Media 1
Chapter 1 Backlash 3
The Early Social Networks . 4
The Pushback Begins 6
A Big Boost from an Unlikely Source 6
Why Does This Matter? 7
The Backlash: Measured and Formalized . 11
Which Brings Us to Trust 12
Chapter 1: The Main Points . 14
Chapter 2 The Marketer’s Dilemma 15
The Roots of Avoidance . 16
Early Online Word-of-Mouth . 19
The Social Web Blooms 26
Nielsen Shows the Way . 28
Chapter 2: The Main Points . 29
Chapter 3 What Is Social Media? 31
Social Media Defined . 32
Is Social Media Accurate? 34
Social Media and Marketing 36
Social Media as a Guidepost 38
Social Media’s Impact on the Purchase Funnel 40
The Social Feedback Cycle 41
The Elements of Social Media 44
Chapter 3: The Main Points . 46
Part II Month 1: Prepare for Social Marketing 47
Chapter 4 Week 1: Web 2.0: The Social Web 49
Social Networks: The Power of the Collective 50
Sarnoff’s Law 51
Metcalfe’s Law 51
Reed’s Law 52
Social Media Begins Here . 55
Week 1: Engaging with Social Media . 57
Monday: The Written Word 57
Using Blogs and Wikis 58
Finding Social Content 60
Tuesday: The Web Comes Alive with Multimedia 61
Tuesday’s One-Hour Exercise 63
Wednesday: Microblogs and Tagging 66
Thursday: RSS 70
Friday: Social Networks 73
Friday’s One-Hour Exercise 74
Chapter 4: The Main Points . 77
Chapter 5 Week 2: The Social Feedback Cycle 79
Social Media in Marketing . 80
Consideration and the Purchase Funnel . 82
Consumer-Generated Media 86
Create Your Social Feedback Cycle 90
The Social Feedback Cycle 91
The Awareness Phase 94
The Point-of-Sale 95
Let the Games Begin 96
Your Social Feedback Cycle 98
Chapter 5: The Main Points . 101
Chapter 6 Week 3: Touchpoint Analysis 103
Touchpoints and the Social Web . 104
Identifying Touchpoints 108
Quantifying...

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MLA Citation

"Social Media Marketing". Anti Essays. 21 Jun. 2018

<https://www.antiessays.com/free-essays/Social-Media-Marketing-225996.html>

APA Citation

Social Media Marketing. Anti Essays. Retrieved June 21, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/Social-Media-Marketing-225996.html