Social Media - Facebook

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Social Media – Facebook Can Facebook be the key to a Successful Business? Introduction Social media has evolved magnificently in the last few years, from being seen as a luxury for many people, to now where it is a marketing tool for businesses to engage clients, thus being an important aspect of conducting business in the 21st century. It is an effective way for the businesses communicate with their target audience and promote the organisation. This report will scrutinize the necessary components for an organisation to consider prior to establishing their online worldwide presence. Elements such as what is Social Media, Benefits of using Social Media and Potential Pitfalls of using Social Media will be discussed. At the end of the report, a series of recommendations based on how the business should proceed with their Social Media Marketing, especially Facebook, will be provided. What is Social Media? Social media is the social interaction among people where they create and share information and ideas in virtual communities and networks. Social media is different from industrial media in many ways such as quality, reach, frequency, usability, immediacy and permanence. It is completely based on mobile and web-based technologies to create highly interactive platforms through which individuals and communities can share, co-create, discuss, and modify user-generated content. Some examples of social media used by businesses for the purpose of marketing themselves are Facebook, Twitter, Instagram, Pinterest and many more. Now-a-days the businesses are taking advantage of social media and using it as a promotional tool for their organisation. The businesses use social media to promote the name of their brand and business, aware customers about their goods and services and seek both positive feedback and negative feedback from their customers. This process also

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