It created trust between us. Twitter allows us to quickly and efficiently solve and problems our consumers may have, as well as tell them thanks for being there. Pinterest lets our consumers know what the brands interests are . The brand can post pictures and short videos about what appeals to us, what changes we are trying to implement in our business and what we think on a daily basis. As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Carmex: Leveraging Facebook for Market Research 1. Numerous advantages and disadvantages must be considered when collecting data through different sources. An online survey of a cross-section of Internet households is one way to accomplish this. By using this method, the opinions of many different people will be captured. Both users and nonusers of Carmex will potentially take the survey because Carmex will not know who they are sending the survey to.
The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment. For this, Porter's 5 Forces Model can be applied: 1) Rivalry among existing competitors (high: Facebook, Google) 2) Buyer Power (high: users of Twitter can easily switch if they feel that their privacy is violated) 3) Supplier Power (low: I don't see any real supplier for Twitter) 4) Threat of substitute (low: SMS, MMS, Emails and so on) 5) Threat of new entrants (high: anyone with good computer knowledge can create a social network) Alternatives Here is a brief list on the alternatives I think Twitter should take into consideration 1. Sponsored/Promoted tweets, 2. Sales of analytic tools and services to advertisers, 3. Sales of information to other data-collecting companies Recommendations There are two recommendations that can generate revenue for twitter and will also cater the issues Twitter is facing.
SWOT Analysis CanGo is made up of multiple internal and external factors that are both favorable and unfavorable to the company’s future plans and success. A SWOT analysis helps to breaks these areas down to fully understand their impacts on the organization. CanGo does have unfavorable factors including internal weaknesses, and external threats. Weaknesses that have been identified include an unorganized management team. Low customer satisfaction is another internal weakness that is crucial to the success of CanGo.
The type of influence tactics that can be used throughout KFF are proactive influence tactics. The tactic I would use the most across all the different managers is collaboration. This will allow for the consultant and staff to build a healthy working relationship. To get complete buy-in from the CEO for the steps KFF needs to make to have the change initiative a success I would use rational persuasion. Giving her all the fact will allow Kathy Kudler to make a good decision about what steps KFF needs to make from top to bottom to allow the new software to be accepted throughout the organization.
A number of approaches were considered to help Lowe’s lower expenses and increase profits. One approach was to grow Lowe’s brand recognition through new advertising approaches, such as social media, which will get the most out of the strengths. To overcome some key flaws, Lowe’s has a duty to provide cross training to all employees in all sections and jobs of the store prior to working alone. In addition, the execution of a quality assurance program to standardize the Total Quality Management (TQM) of products would help Lowe’s address various weaknesses and threats. Some of Lowe’s strengths include having the second largest market share in the industry, their creative ideas classes and videos, and their corporate social responsibility.
Wells Fargo mission and vision statement is understandable. However, to add clarity to the vision to reach a wider variety of individuals, included should be that the company will build a lasting rapport with customers and diligently works to help all customers’ succeed financially. Wells Fargo develops the best people; know the numbers, and most of all know the clients. Wells Fargo mission and vision statement will assist the company in reaching its desired outcome by continuously putting their customers first. Knowing what the customer’s needs even if the customer does not know will help the company succeed.
Mission/Vision Statement Innovative Widgets takes pride in its customer relationships and strives to communicate clearly and to resolve all customer complaints within 24 hours of receipt Innovative Widgets recognises that our customers are the number one priority. We commit ourselves to providing seamless communication across all departments and each representative vows to see customer problems through to resolution. Policy and Procedure for Gathering customer information, conducting Market research and managing record and data Purpose The purpose of this policy is to gather customer information and conducting market research to identify customer needs and how the company will manage and record customer data Scope The scope of this
The case discusses various methods the owners have applied in attempting to resolve the company’s problems. What methods have the owners of Wallingford utilized? According to the text chapter, organizational decision-makers face various constraints when making important decisions. Identify these constraints. Discuss how these constraints could impact upon the decision makers of