Social Media Analysis

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SOCIAL MEDIA ANALYSIS FOR BIG BLUE STORE Lisa Williamson Capella University MBA-6004 Table of Contents Introduction ………………………………………………………………….. 1 Mission and Goals …………………………………………………………… 2 Situation Analysis …………………………………………………………… 3 Competitors …………………………………………………………………. 3 Strategic Analysis …………………………………………………………… 4 Ethical Issues ………………………………………………………………... 4 Recommendations …………………………………………………………… 6 Conclusion …………………………………………………………………… 6 References …………………………………………………………………… 7 Introduction Big Blue Store is a farm, home and auto supply store that originated in Seymour, Indiana and expanded into North Carolina in the late 1970’s. Big Blue Store sells quality products at competitive prices with a concentration on the rural lifestyle. Majority of the customers are farmers, home owners, gardeners and homemakers. While Big Blue Store was in Seymour Indian, they were a part of a 12 store location franchise. Since Big Blue Store moved from Seymour Indiana and relocated to eastern North Carolina. Big Blue Store has locations in Kinston, Clinton and Elizabethtown, NC. The Kinston, NC location was opened in 1977. Since then, Big Blue Store seen a need to expand because of customer traffic and opened a store in Clinton, NC in 1978. During the early 1980’s, the Clinton location was purchased by Del Pollert and the Kinston location was purchased by Butch Bedient who were the respective managers at the time. In 2000, Del Pollert seen a need to expand Big Blue Store again, and built another Big Blue Store in Elizabethtown, NC to accommodate the customers in that area. In 2007, Del Pollert purchased the Big Blue Store in Kinston, NC from Butch Bedient. Today, Big Blue Store has three locations in North Carolina while all of the Indiana stores were sold a number of years ago and became a part of a larger corporation named Quality. Big Blue
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