Social Knowledge Essay

1013 Words5 Pages
Brooke Hamann DIM project: Phase One Social Knowledge Mikhail Bakhtin, a Russian philosopher once said, “Truth is not to be found inside the head of an individual person, it is born between people collectively searching for truth, in the process of their dialogic interaction”. This idea of collective decision making is reinforced with a recent marketing concept known as Social Knowledge. Social Knowledge is knowledge embodied through a group of people. It is communities and networks of people collaborating to create a superior understanding of different subjects and topics. Through the internet, Social Knowledge websites can foster online communities to harness the distributed expertise of the members. These websites allow content to be identified, shared, transferred, developed, and evaluated. Examples of Social Knowledge websites include Wikipedia, Question and Answer sites, Article sites, and Niche Communications. The core purpose of these websites is to help B2B users solve problems better and faster. Through crowd sourcing of user generated content, organizations can better leverage the collective and hidden knowledge of the organizations stakeholders - and increase organizational learning. In the B2B world, there is a growing popularity in this category of tools. Businesses are spending a lower percent of money on traditional marketing and concentrating more on online marketing. These tools put the focus on the individual, empowering the user to search, create and share user generated content easily and thus creating a new momentum for Social Knowledge. For example, Wikipedia generates more traffic than the New York Times, ESPN, and the Wall Street Journal combined. About 80% of B2B decision makers use Wiki sites, blogs, and other social networking tools. This shows that B2B firms prefer the ease of information access and reliability
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