Therefore companies should remember to treat each customer with respect, regardless of how much money they are spending, because they never know if in the future the customer might make a larger purchase (Gibson, 2012, p. 15), or perhaps spread the word to a friend or family member who might spend significantly more money with the company. In any case, in order for companies to succeed they must find a way to make sure that their customers are satisfied and happy with their services. So that we can better understand how customer service works we will examine the role of the customer service representatives (CSR’s), the tiered service system, and the five critical skills and competencies a customer service representative must have. The role of the customer
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
CHAPTER 2 QUIZ 1 | Which of the following best describes a company that follows the inherence theory of social responsibility? | a. | Managers are responsible to shareholders, but serve them best by being responsible to larger society. | | | b. | Managers answer only to shareholders and act only with shareholders interests in mind.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
While many will only be looking for other dollar stores following exactly the same format, that is incorrect. In today's marketplace all types of retailers are adding dollar departments and dollar aisles to their stores. Every one of these companies represents a threat to your business. It's important that you know them and what they are doing. Determine how best to use your company's strengths to overcome the strengths and overall performance of the competition you've found.
In supply chain management, strategic capacity planning controls the demand of new opportunities at minimal cost (Chase, Jacobs, and Aquilano, 2006). Strategic capacity planning is essential in establishing the permanent capacity capability a business needs to maintain or improve its market share. Poorly planned capacity needs can help the competition, costing the business customers (Chase, Jacobs, and Aquilano, 2006). Performing a break-even analysis would assist Riordan in calculating the proper capacity needs of their
To expand your business and continue successfully you must consider employing non-CPAs. Economic and Ethical Issues of Pricing All CPAs and CPA firms have a vested interested in ethics but how do they keep those ethics and professional codes of conduct while growing their business? How do they add value to their services during these economic times? This paper explores the idea of changing from an hourly billing system to a fixed fee pricing structure in order to grow and thrive, the ethical challenges of hiring non certified accountants and personnel and the professional
This particular ad the company is trying to help consumers recognize a problem as discussed in chapter 14. The marketers want the consumers to find a problem in having to pay separate bills for phone, internet, and TV services; this is considered the activity analysis of the problem recognition process. They want the consumers to see or acknowledge that in receiving all three services with AT&T they can actually save money and that this offer benefits them; which is the product analysis portion of problem recognition. It also states that they offer great features, savings and choice. This ad also addresses the human research factors of having to find the best phone, internet and TV service.
After the market research has been measured over time the business should be able to use the information to improve the business and assist customer’s needs. Market research also gives the business an idea for how much customers would pay for the product. Primary Research is new data that has not been collected before. It allows business to focus on customer’s needs and interests. The advantages of primary research are that the information is up to date and it helps answer businesses questions.
More companies are recognizing philanthropic giving can “reduce business risk, open up new markets, engage employees, build the brand, reduce costs, advance technology and deliver competitive returns. These statistics are “no brainer” reasons to give to charities. By making a collective effort by businesses to give to charities we can live in a more socially responsible world. Notes: (DO NOT INCLUDE IN PRINTING) 2+ pg single-space explanation of target market (demographics, psychographics, geographic, product usage) Due to our unique company strategy, we must observe both our consumers (the charities) and pay special attention on our suppliers (the donors). As such, we have split our research into these two separate entities.