It was put on YouTube about a year ago and has received over 7.5 million views. The interesting thing with viral ads is exactly that. People pass it along and view it because they want to. They are actively seeking out this viral, not always knowing that it is an ad and watch it for enjoyment and when it has music added, the companies and brands are reaping great benefits. Music is used for a lot of reasons in advertising, and especially in viral ads.
One of those campaigns is Dewmocracy campaigns. The purpose of Dewmocracy campaigns is to harness the passion of Mountain Dew’s loyal customers. The First Dewmocracy campaign began in late 2007 by asking consumers to choose the new Dew’s flavor, color, name, and graphics. More than 1 million people had participated in this campaign. This is really successful campaign which attracts more people than expected.
al 2011). Twitter was created in 2006, just when Facebook decided to expand its membership to the general public. From the beginning, Twitter has had a competitive advantage over Facebook and other social media websites as it offers a wider range of options for networking. Twitter was the first to offer microblogging, which allows users to share their thoughts to the world with a strict limit of 140 characters. In addition, many celebrities became notorious users of this platform since its creation, which has also contributed to Twitter’s continued growth.
Explain how strategic management and the strategic management process are illustrated in this case. MTV used strategic management and strategic management process in many different ways according to this case study. They used Twitter hoping to move in on the digital media and during the VMA awards along with what was happening on TV to get more viewers and it worked. The ratings skyrocketed with over 2.3 million Tweets, 11.4 million viewers, and up 27 percent from the year before. MTV networks are also in 160 countries with a winning approach mixing universal youth sensibilities and local tastes so the company does not come across as a cultural imperialist.
Its Promotion method was one of the key elements that made the company achieve success. Snapple created an offbeat, fun, different and real image which appealed many people. Its advertisements were quirky and unusual; however they were real with real people under real circumstances which attracted many regular people and made them feel a connection to the brand. It hired professional management to run sales and marketing while increasing the advertising budget to $1 million. It succeeded to take attention of the media and worked with the celebrities to gain national attention.
Her extensive fan base is spread due to fan pages on Twitter that inform fans in their language such as Spanish or Portuguese. Miley’s fans, or sometimes referred to as “Smilers”, have made Miley’s profile popular and allowed her to reach an audience of over fourteen million followers. When Miley “tweets’’ advertisements, the information is directed straight to her intended audience. Some of her tweets
Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications in just four months of operation, Amazon.com became a very popular site on the Web, making high marks on several Internet rankings. It generated recognition as the sixth best site on Point Communications' "top ten" list, and was almost immediately placed on Yahoo's "what's cool list" and Netscape's "what's new list. Amazon.com strived to set the standard for web businesses.
Therefore commercialism has become essential to consumerism through the use of icons that are known world wide or appealing to the consumer. In the light of todays Online shopping, industries have increased their profits immensely though the past five years and new companies are thriving while traditional companies are diminishing. Most purchases in the U.S have been made online. An astounding “60 percent of all retail sales in the U.S will involve online
Since March 5th the video produced by San Diego non-profit Invisible Children has been shared and viewed by more than 100million people worldwide. It has become so renowned so quickly because of the platforms it used to advertise itself. The KONY 2012 campaign is directed at youths, those that viewed the video felt connected to the invisible children. With the large amount of teenagers that have access to a smart phone the video circulated dramatically and within a few days it had 50million views on YouTube. However it gained this large amount of attraction due to the way it spread.
It focused on toddlers and children under 12. It also had a network of mostly franchised children’s play locations, spanning some 30 countries outside the US. Part of Gymboree’s allure is that beyond having the kind of balance sheet that makes it an appealing acquisition, Gymboree continues to have a path to expansion. It opened its first Crazy 8 store, a more value-oriented children’s clothing chain, in August 2007, and now has 133 stores nationwide. What’s more, according to Jordan Hitch, managing director at Bain, it was attracted to Gymboree because of its “incredible brand strength and a large population of extremely satisfied customers”.