Smoking Cessation Research Paper

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A Smoking Cessation Program Patricia Salley HA/575 Professor Attila Hertelendy The purpose of this paper is to elaborate on how the use of the promotional mix or the “four P’s” of marketing would work to benefit a low-income neighborhood in order to create a program to cease smoking. For a number of reasons smoking is prevalent among low-income communities. The usage of the promotional mix: product, placement, price and promotion through advertising better healthcare would lead to the cessation of this predicament. Following is an explanation of how a program on smoking cessation would assist a lower class neighborhood and how the four P’s of marketing would be used to achieve that goal. Smoking Statistics and a Need for a Cessation…show more content…
The irony of the cost of cigarettes amongst low-income communities is that these people are so devoted to their addiction that they spend what little they have on the product. In order to keep the flow of buying steady cigarette companies offer incentives to get and keep their clients loyal. A person with little money would easily buy a two for one deal on packs over a single in efforts to stretch the addiction and that is a tool that tobacco company’s use. Not only does a two for one look like a bargain, but it also puts more addictive material into the client assuring that they will buy another…show more content…
In order to get a mass of information out to people my campaign would need to focus on placing ads in places where people are smoking and produce materials to be passed out in places that they frequent. Once the information is handed out a buzz could be created to convince people to adhere to the feat of quitting. I would focus on material that showed them how empowering quitting can be and that as a low-income community they don’t have to buy into the ads being sold to them. This is where the promotion side of the marketing mix is the most

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