Smileco Report

399 Words2 Pages
Report on ‘Training at SmileCo’ case. Executive summary SmileCo is a leading confectioner in the FMCG market, with many famous brands in its portfolio. After acquiring a rival company, Reedley, they have a sales team of over 200 in the UK, including regional managers. Because of this they faced some problems with timely market information from their sales force and up-to-date information on the company and competitor specifics. To solve these problems SmileCo turned to Pollack Learning Alliance to make special training programme. Introduction This report will look at: * Problems with the current information system * Main needs * Meeting company needs * Testing of the system * Types of training * Post-training support * Documentation Findings Problems with the current information system: * Lack of information and out-of-date information * Staff can’t afford to spend time in the office completing what they see as a complicated database; it just gets left * Internal training for the regional managers was inadequate and they weren’t equipped to train their staff * Sales team from Reedley have only had very ad-hoc informal training with the system Main needs: * Training for the new iPAQ system implementation; need to ensure that the regional managers buy in * Updating sales skills ( sales staff should become more ‘pro-active’ in their approach to selling * Team building is needed Meeting company needs: * Trainers to work with SmileCo’s field force before designing the training programme Testing of the system: * They will identify some sales people who will be ‘power users’ – to be trained separately before the system is introduced and to help with training programme development Types of training: * Training will be over two days * It will be a combination of face-to-face instructor-led

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