Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri. * With a simple but truly beautiful design, the ‘easy to use’ i-Operating System (iOS), the high quality of products and professional marketing skills, Apple succeed in making iPhone 4S to become one of the most popular smartphone all over the world. * By releasing new iPhone 4S, apple has introduced a lot of new features and differentiations from other competitors in the marketplace such
This is considered one of the most revolutionary items of our time. Why is it considered that because it was one of the first phones that played music, games, surf the web, and contact your friends effectively. I personally care about this object because it is reliable and saved me a couple times in my life without this IPhone my life would be much harder. C) Thesis: The iPod/iPhone is a big part of my culture and the world’s culture, because the iPod/iPhone is beloved by the millions of people that have
AT&T has strengths that help to keep them as one of the top two providers in the cellular communications industry. They are currently the United States’ largest providers of broadband service. They have established an extremely capable wireless network with International Mobile Telecommunications-2000 cellular coverage, better known as 3G. They have established a large consumer base from their popular brand name from years of reliable services even outside the cellular communications industry. They have for years owned the exclusive rights to the Apple iPhone which has become one of the most demanded and popular consumer electronic devices in years (“Next Generation Integrated Communications Products”, n.d.).
How does it differ from a regular cell phone? Answer A smart phone is a cellular device that that offers many more features than a regular cellphone. A smart phone consists of features that a computer may have. It has access to the internet, e-mail, variety of applications, custom software like Microsoft Office, bigger storage device for music, pictures and videos; whereas a regular cellphone may not have those functions. It’s like having a portable computer and cellphone as a single device with the same functions.
Marketing Techniques In recent years Apple has diversified their business massively, increasing their sales and effectively battling, but edging it, with Samsung for the phone market. Apple has penetrated the market by using network companies such as O2, Orange and 3. When you sign a contract with either of the network providers, most commonly a 24 month contract will see you paying a monthly fee for your service. When penning the contract you will see yourself with an iPhone 3GS… 24 Months later the provider will give you the option to upgrade to a better device, this will see yourself with an iPhone 4S. What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works.
It started out as a regular 2G phone, and now its move on to 3G, 3GS, and now 4G if your in the right locations. Seeing as how the iphone has been on top for so long then that can only mean the cell phone company the iphone is with is on top with it. That would be at&t which started off a long time ago as cingular wireless. Apple and at&t made a long term deal before the iphone was put on to the market. Now that apple has become one of the top notch sellers of the world they are starting to spread their business horizons.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
It’s short, sweet, and leaves the mind open for imagination. However, there are not many factors that suggest goals, company policies, or competitive spheres. “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” A myriad of problems exist with this so-called mission statement.
Iphone 5 marketing strategy (Price and Place) Marketing assignment Iphone 5 marketing strategy (Price and Place) Marketing assignment Marketing Management – MAN 330 Marketing mix (price and Place) Assignment Summer 2013 Apple IPhone 5 IPhone 5 is the market leader in the smartphone industry with its strong built quality, refreshed design and loads of new features such as a larger display compared to the previous version, and while being thinner and lighter and offering a better battery life and faster processor than its predecessor IPhone has clearly become a must want gadget for today’s technology hungry population. One of the main reasons why people choose to buy IPhone is not just because it doubles up as a digital camera, Portable music player, Small computer while being a mobile phone and it’s easy to use interface but most importantly because it belongs to one of the most famous brand’s in the world ‘Apple’. This makes people buy the IPhone 5 even though it lacks some features from its nearest rival Samsung Galaxy S4. Brand loyalty and its heritage of technological innovations and its relation with the late pioneer Steve Jobs is what gives Apple and IPhone a competitive edge over its rivals. Pricing strategy: The Apple IPhone5 was launched in three variants 16GB, 32GB and 64GB models and therefore priced accordingly.
Android VS IOS Apple has always been a respected and desired name in the world of mobile technology but with further developments in field, Android is also a name which is very much appreciated by the users. Where Android is a Linux based operating system, IOS is based on UNIX. Both have equally promising efficiency. In sales Apple has always beaten its android competitors but the growth of Android has skyrocketed in few years because of its more compatible user interface and easy to deal with software. On the one hand IOS users have access to most of the paid applications; Android makes it cheaper for their user by including third party other than its app store (Google play), it has also provided some Google widgets to please its user and make the experience of Android more comfortable and reachable.