MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?
Evaluate whether you would spend differently on marketing research. B. Analyze the factors you considered during the simulation in deciding whether to establish a presence in international markets. 1. Explain changes you would make to the analysis if the opportunity required a heavy international commitment. A.
What segment should the company target in Japan? Why? What is the difference in the target markets in Japan versus the USA? Use Hofstede’s cultural typology to support your answer. 3.
2. What alternative distribution approaches are available to Omega? Are there more options? 3. How do different distribution channels affect how you buy products?
How is he conditioned in his own way? 6. How are the castes distinguished from each other? What is their purpose? Do you think they reflect any aspect of contemporary society or are they simply a hypothetical consequence of a society like the World State?
Given what you read, what questions and concerns do you have for the Marketing Director of Consumer Products? 2. Which of the proposed approaches would you support? Which ones would you not support? 3.
MKTG 420 Week 4 DQ 2 Training The first and most important step in designing a sales training program is the assessment of training needs, which provides the starting point for setting training goals and designing the program. (graded) a) Discuss the methods of assessing sales training needs. b) What are some examples of training objectives? c) Discuss some of the different methods of delivering sales training and their effectiveness. MKTG 420 Week 5 DQ 1 Sales Leadership How has the Internet affected your own buying behaviors?
Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis. 4. Apply marketing principles through the oral and written analysis of cases. 5. Examine issues that impact a company’s choice of marketing strategies, such as different market positions or stages of the product life cycle.
How does the management handle failures of the initiative? 5. How does the organisation identify and analyse the changing trends and opportunities? 6. Who are the different groups of specialists (both internal and external) who assist the organisation to adapt new technology and e-commerce opportunities?
2. Of the various approaches to environmental ethical issues raised by this case? Explain your answer. 3. Should the U.S. government intervene in any way in the negotiations between U.S. auto companies and the Chinese government?