Size Matters-Power Of Advertising Essay

867 WordsMar 8, 20124 Pages
Size Matters Bigger is always better, especially when it comes to building the male physique. We want more muscle and less fat. The Workout Supplement business is a large piece-of-the-pie to the hundred billion dollar vitamin, herbal, nutrient industry world wide. As we know, Americans are in love with instant gratification. What use to take years to achieve physically can now be achieved in just 104 weeks thru diet, modern scientific knowledge, discipline and supplements. Dymatize, a company born in 1994 in Farmers Branch, TX, is an industry giant supplying the highest quality nutritional supplements to millions of fitness enthusiasts and athletes in over 50 countries around the world. These dynamic products are all scientifically designed to create faster results, more energized and intense workouts, and quicker recovery. The promoters of Dyma-Burn Xtreme, Elite Whey Protein and Xpand Nitric Oxide by Dymatize used various rhetorical devises, a specific target group, interesting caption, and creative graphics to motivate consumers to purchase this product. So let’s begin with, “Who is the Dymatize target?” This particular full page ad was uncovered in Exercise: for Men Only Magazine, a periodical aimed at gay men into working out or that like to fantasize abut men that work out nearly naked. It is well known that the majority of gay men do enjoy having an impressive, healthy physique, a bit of a stereotype but true. And since we, as gay men, usually have more expendable income, we can afford these products to help achieve our desired hard, chiseled physique. Psychologically, I personally believe that most of us are out to prove something about “being a man” and we associate a big strong bulging stack of muscles supports that image. The model is no spring chicken. He seems to represent the 40 year old male, the perfect mid age for their 30 -50

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