Table of Contents Tanglewood Case 3 2 Recruiting Guide-Sales Associate Purpose…………………………………………………………………………………….3 Link to Tanglewood Code Principles and Indicators……………………………………..3 Recruitment………………………………………………………………………………..4 Role Job/Analysis………………………………………………………………………….4 Role Profiling/Job Description Writing…………………………………………………...4-5 Competencies……………………………………………………………………………...5 Process……………………………………………………………………………………..6 Attraction………………………………………………………………………………….6 Internal/External Candidates………………………………………………………………7 Advertising………………………………………………………………………………...7-8 Applications………………………………………………………………………………..9 Selection……………………………………………………………………………………9 Assessment Methods……………………………………………………………………..9-10 Offer and Due Diligence Checks………………………………………………………..10-11 Expenses…………………………………………………………………………………..11 Induction………………………………………………………………………………….11 Open v. Targeted Recruiting……………………………………………………………...12 Data Table Summary……………………………………………………………………...13 Northern Oregon………………………………………………………………………….14 Tanglewood “Bottom Line” Metrics……………………………………………………...15 Proposal Paragraphs………………………………………………………………………16 Works Cited………………………………………………………………………………17 Purpose of this guide Tanglewood Case 3 3 This guide offers guidelines to those responsible for developing a recruitment and selection policy. It aims to provide a brief introduction to the subject and suggestions based on recognized good practice and the experience of those within the organization. The guide examines the various elements that might be included in a recruitment and selection framework and some of the questions that an organization may wish to address as they develop their approach. We do not aim to replace specific legal advice and all HR practitioners and managers involved in recruitment and selection are strongly advised to make sure they are aware of the legal frameworks within which
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
Eywa advertising brief We had read “Eywa advertising brief” and try to find down it did to “Define Media Requirements “in the below followings. Client name: Carol Knox, Marketing Director, Eywa | Project name: Earthsprite product launch | Prepared by: Jessica Carter, Media Planner, Eywa | Introduction Earthsprite is a new product of EYWA Company which belongs to an Australian owned company. It products nature chemical free skin and body care. How could it launch to attract customers? We examine Jessica Carter, Media Planner, Eywa Company, in the following steps: Target audience Demographic: * Age range: from 25 to 54 * Gender: Women * Education: High education, University * Occupation: Professional * Income: about $150,000.00 * Marital status: married and single * Cultural & background: various racial backgrounds Psychographic Opinion: * Natural products which won’t harm their body or the environment.
OROTON International Marketing Report Student: Erin Burgess Student: Kellie Burmeister Student: Mark Bell Lecturer: Suzanna Mahinder Due date: 25th August 2013 OROTON page 2 TABLE OF CONTENTS INTRODUCTION ................................................................................................. 3 THE OROTON BRAND ....................................................................................... 3 OROTON PRODUCTS........................................................................................ 3 THE CHINESE MARKET .................................................................................... 4 OBJECTIVES ...................................................................................................... 4 TARGET MARKET .............................................................................................. 5 MARKET RESEARCH ......................................................................................... 5 ENTRY STRATEGY ............................................................................................ 6 PRICE STRATEGY ............................................................................................. 7 PRODUCT STRATEGY....................................................................................... 8 PROMOTION STRATEGY .................................................................................. 8 DISTRIBUTION STRATEGY ............................................................................. 10 CONCLUSION .................................................................................................. 11 APPENDIX ........................................................................................................ 13 OROTON page 3 INTRODUCTION This report will outline a marketing plan for the Australian brand Oroton for entry to the Chinese marketplace. A review of the
Market Professional Practice Group assignment: Client Strategy Proposal Jennifer Cornwell:Tuesday 8AM Rachel Gibbings 14271654 Tricia Ong: Lauren Trevaskis: 14267161 Ashvin Nair: Contents Page 1.0 SUMMARY.............................................................................................................................1 2.0 INTRODUCTION...................................................................................................................2 3.0 ORGANISATION BACKGROUND....................................................................................... 4.0 RESEARCH............................................................................................................................ 4.1 Survey........................................................................................................................... 4.2 Competitors.................................................................................................................. 4.3 Media Audit.................................................................................................................. 4.4 Save the Children Fund Website.................................................................................. 5.0 TARGET MARKET................................................................................................................ 5.1 Demographic............................................................................................................... 5.2 Government................................................................................................................. 5.3 Staffing........................................................................................................................ 5.4 Media..........................................................................................................................
CIALIS Case Analysis October 6, 2010 Table of Contents Table of Contents 1 Problem Identification 2 Current Positioning Strategies 4 Cialis ”Beat” Strategy 4 Entities 4 Mission 5 Product 5 Distribution 6 Marketing Mix 6 Product 7 Price 8 Place 8 Promotion 9 Typical Consumer Behavior Purchasing Process 11 Cialis Market Analysis; SWOT Analysis 12 Cialis Market Analysis; Environmental Analysis 17 Macro Environment 17 Micro Environment 18 BCG Matrix 19 Product Life Cycle. 19 Marketing Program and Marketing Requirements 20 Recommendations 21 ATTACHMENTS 25 Problem Identification Lilly and ICOS are facing many challenges prior to launching their product, Cialis. They are launching a product in a market with a clear market leader, Viagra. Cialis has no brand recognition and no marketing strategy. They could use one of three types of strategies.
MARKETING PRINCIPLES AND PRACTICE (A Case Study in reference with Wm Morrison Supermarkets plc) Table of Contents Introduction: 2 1.1Marketing 2 1.2Marketing contributing to business objectives 2 1.3 Financial result of Morrisons for the year 2010 to 2011: 2 1.4. External factors influencing marketing 4 1.5Role of marketing 5 1.6 Elements of marketing 6 2.1Elements of marketing mix 6 2.2Methods of segmenting markets 7 2.3Benefits of segmenting markets 8 2.4 Analysing different methods of researching a market 8 2.5 Technology impacting marketing 9 3.1 Market segments for product 9 Figure 3: Segmentation and targeting 10 3.2 Positioning of products 10 3.3 Product distribution: 10 3.4 Analyse pricing strategies 11 3.5 Analyse the promotional strategy 11 4.1 Strategic aims of the marketing plan 12 4.2 Target market 12 4.3 Macro and micro indicators 13 4.4 Marketing mix 13 4.5 Factors relevant for implementation of the plan 14 REFERENCES: 15 Introduction: 1.1 Marketing In the opinion of Czinkota (2007), the marketing management involves any tangible product or an intangible service which is offered to the customer for individual or group consumption usually passes through a series of phases. According to Doyle and Stern (2006), product can be anything tangible for the end users who are either individual or corporate, which appeals to satisfy the need, want or desire. Service is consumed and cannot be stored for future consumption. The marketing aspect of both of these segments is now being mixed cleverly to add value to the offering to the end user.
Strategic Planning Department Revision for Higer Profits NIKE, Inc. One Bowerman Drive Beaverton, OR 97005 December 8, 2011 Table of Contents Preface……………………………………………………………………………………………1 Nike Shareholder Information…………………………………………………………..………2 Background on 7 S Strategy………………………………………………………………………………….5 Structure…………………………………………………………………………………6 Shared Values……………………………………………………………………………8 Skills…………………………………………………………………………………….9 Staff……………………………………………………………………………………..10 Systems…………………………………………………………………………………10 Style…………………………………………………………………….. ……….…….11 Nike Porter’s Five Forces Model of Competition Supplier Power……………………………………………………………....................12 Buyer Power…………………………………………………………………………....13 Threat of New Entry…………………………………………………………………...14 Competitive Rivalry……………………………………………………………………15 Threat of Substitution………………………………………………………………….17 Nike S.W.O.T. Strength…………………………………………………………………………….…18 Weakness…………………………………………………………………………...…19 Opportunities……………………………………………………………....................20 Threats………………………………………………………………………….….….21 Recommendations for Higher Profit………………………………………………………....22 Works Cited………………………………………………………………………………..…25 Preface: As part of the new employee program at Nike Inc., group Wentworth is in rotation and assigned to the Strategic Planning Department sector. The objective of group Wentworth is to find ways to increase Nike’s profit. In doing this, the group is to perform a thorough analysis that incorporates the uses of McKinsey’s 7S Framework, Porter’s Five Forces Model, SWOT analysis and anything else deemed necessary. Group Wentworth is to compile a comprehensive report, and submit it to the proper executives.
Table of Contents CONTENT | PAGE | 1.0 Executive summary | 3 | 1.1 Case Objectives | 4 | 1.2 Company Background | 4 | 1.3 Case Overview | 5 | 2.0 Situational Analysis | 6 | 2.1 Marketing Strategy | 6 | 2.2 Market Analysis | 8 | 2.3 Financial Situation | 10 | 2.4 External Environment | 10 | 2.4.1 Porter’s Five Forces | 10 | 2.5 SWOT Analysis | 11 | 3.0 Questions | 12 | 4.0 Conclusion and Recommendation | 14 | References | 15 | 1.0 Executive Summary The purpose of this report is to study Amazon.com new service offering and its excellent customer relationship management. Since 2006, Amazon Web Services (AWS) is exposing Amazon's key infrastructure services to businesses in the form of web services. The ultimate benefit for customer is the ability to leverage on a new business model and turn capital expenses into variable costs. The AWS has helped improve many small and big companies in terms of their online computing needs. The most important marketing strategy in Amazon is its customer-centricity.
Quantitative Business Analysis for Capacity Assessment INBA 6145 GROUP ASSIGNMENT COHORT – 55 TEAM – INNOVATION INVASION Merton Truck Company NAME | ID # | Kelly Jackson-Baynes | 814005354 | Crystal Manickchand | 814005353 | Ramona Balgobin | 814005540 | Sara Samuel | 806005295 | TABLE OF CONTENTS 1 CASE SUMMARY1 2 KEY ISSUES/CHALLENGES2 3 METHDOLOGY…..3-8 3.1 Steps Taken3-4 3.2 Case Model Calculations5 3.3 Lag Effects6 3.4 Models Done7-8 4 fINDINGS 9-11 4.1Model Choice9 4.2 Shipment projections based on model chosen10 4.3 Forecast Results11 5INTEPRETATION…..12-13 6CONCLUSION…..14 7APPENDIX…..15-26 1. CASE SUMMARY Merton’s Truck company president was dissatisfied with the company’s financial performance during a six month period January –June 1988. He suggested that something be done to improve the financial position of the company. Suggestions included changing the product mix or just stop making a Truck Model 101 altogether as it was not making a profit. Additionally, he also suggested that they outsource engines from an outside supplier to relieve the capacity problem.