Situational Influences on the Consumer Decision Making Process Essay

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MKG 510 Sarah Portlock ID 3333333Assignment 1 XXXX words | | Situational Influences: Impact on the Consumer Decision Making Process Report submitted: 4th April 2014 Presented by Sarah Portlock Table of Contents Overview3 Company Background………………………………………………………………………………………………………….3 Customer Characteristics…………………………………………………………………………………………………….4 Market Environment and Future Trends.…………………………………………………………………………….5 Problem Identification………………………....…………………………………………………………………………….7 Potential Outcomes/Benefits .………………..………………………………………………………………………….8 Situational Influences9 Overview.…………………………………………………………………………………………………………………………….9 Temporal Influences…………………………………………………………………………………………………….10 Antecedent States………………………….…………………………………………………………………………….12 Ritual Behaviour…………………………....…………………………………………………………………………….13 Implications for Marketing Strategy16 Overview………………………………………………………………………………………………………………………16 Market Segmentation……………………………………………………………………………………………………16 Target Marketing.………………………………………………………………………………………………………….17 Product Position and Marketing Mix…....………….…………………………………………………………..19 Conclusion…………………………………………………………………………………………………………………….23 Overview Company Background | Glo Skin Body is an Australian owned family business who provide specialised skin health advice, skin treatments and the full range of Dermalogica products online (www.gloskinbody.com. 2014) and in two skin health centres across NSW. The company started 7 years ago by a husband and wife team from their skin centre in Cherrybrook. This expanded in 2009 to an online business offering consumers from all over Australia the Dermalogica skincare system and free online skin health consultations. Company Vision We believe that providing great advice together with the world’s number 1 professional skincare

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