Sir Richard Branson Case Study

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Virgin Group, Ltd. Case Study Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study In today’s highly competitive global business and marketing arena strong leaders who are committed to their goals and willing to take intelligent risks help create a strong organizational culture. One such leader who has created a global impact upon the business world is one of the most successful British entrepreneurs in the 21st Century, Sir Richard Branson. Sir Richard Branson is the well-known face and brand of the Virgin Group Ltd. and has often been the recipient of both accolades for his entrepreneurial success and criticism for his unstructured business management skills. Yet, no matter what viewpoint you favor, you cannot deny that Richard Branson truly personifies a businessman who displays strong leadership skills. As this flamboyant and adventurous leader has successfully demonstrated across all his global corporations, good leadership skills can make the difference between success and failure of any professional or personal venture. Richard Branson indeed epitomizes a leader who not only displays true leadership skills but uses them effectively and on his own terms by “…developing ideas and a vision, living by values that support those ideas… vision, influencing others to embrace them in their own behaviors, and making hard decisions about human ….” (Hellriegel & Slocum, Jr., 2011, p. 290). Branson has focused on leadership skills that he does extremely well. In fact, he has created his own unique brand of innovative leadership style which guides his companies and employees to success. This ‘Branson-esque’ style of leadership reflects certain components of the Authentic Model of Leadership as well as the essential philosophy of the Transformational Leadership style. As such a charismatic leader there are pros and cons to this Branson-esque style of

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