Singapore's Broadband Infrastructure Essay

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Singapore – competitive advantage Singapore has one of the most advanced broadband infrastructures in the world and the fixed broadband household penetration rate was 78.5% at the end of 2008. Despite this, the pay TV penetration rates are lower that 55%, and there is therefore significant potential for growth within the pay TV market. The high broadband penetration rates in this market means that IPTV has the potential to capture the pay TV market with broadband infrastructure (Research and Markets, 2010), (Frost&Sullivan, 2009) * NBN Since 2005, Singapore’s IDA har been planning a 10 year master plan named Intelligent Nation 2015 (iN2015) to help Singapore realize the potential of infocomm. Part of the iN2015 is to build a Next Generation National Broadband Network (NBN) that is able to provide symmetric bandwidth of 100 Mbps to users scalable to 1Gbps by 2015. OpenNet consortium, led by Axia NetMedia Corporation with SingTel, Singapore Press Holdings and SP Telecommunications as the other members is building the passive infrastructure for this network. The NBN rollout is expected to boost IPTV service proliferation in Singapore. It will result in an ultra high speed fiber network that can support highly interactive IPTV services. Currently there is one cable operator and one IPTV operator in the market. After roll out of the NBN, it is expected that some companies operating as RSPs will also offer IPTV services thus spurring competition in the pay TV market. * Competitive landscape Singapore currently only has two pay TV providers. Starhub offers cable TV service over its DOCSIS network. SingTel offers IPTV service over its broadband network. With 89% market share, StarHub is the dominant Pay TV provider in Singapore. However, SingTel is making steady progress with its Mio TV service and has breached the crucial 100 thousand mark in the

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