Simplicity Essay

1121 WordsAug 15, 20155 Pages
Simplicity is not simple An analysis of a typical simplicity brand: MUJI Simplicity is a style that opposed to luxury or ornament (Bradley, 2011). It is one of the most important and popular visual styles in visual culture. It involves various art fields, such as painting, music, literary, architecture, design and so on. ‘Simplicity is the ultimate sophistication.’ (Leonardo Da Vinci) Sophistication often conveys refinement. That is to say simplicity is not simple. Paring design elements plays a vital role in simplicity, but reducing elements blindly and clutter-free in brand do not mean that is simplicity, it relates lots of elements, from concept of brand, to culture, to purpose, to function of products, that is not simple. MUJI is one of the most typical simplicity brands, this paper will describe the image and it conveys; explore the brand how to presents simplicity; analyse what the concept and culture that the simplicity of the brand based on. There are four images that constitutes as a series. Those images arranged in order. The top image is a person walking on a vast white field, the expansive blue sky and white field combine as a background. Comparing with the vast landscape, the person is really small in the picture. Below the top image, there are three tiny village houses on the left side of the wide grassland. The sunlight is between the grey blue sky and dark green grassland. The third image is a expansive salt lake, which reflects the blue sky. There also is a person walking on the lake, and the reflection of the person is in the water. Contrasting with the expansive lake, the person looks so tiny. The bottom image is a yellow green grassland and aquamarine blue sky. The two white yurts are built on the wide grassland. Thus, those images convey the relationship of nature and human and home. These images use almost the same mode of

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