Shui Fabrics Essay

700 Words3 Pages
Running head: Shui Fabrics Shui Fabrics Meka S. Wimberly Dr. Dotty Heady Modern Management – MGT 500 April 22, 2012 Abstract In this paper, I will discuss the differences between Ray Betzell’s and Chui Wai perspective on Shui Fabrics ROI in terms of the GLOBE Project value dimensions. Also, this paper will identify which differences is most central to the issue at hand and discuss why, and develop a strategy for addressing the situation and explain how it would help appease Ray’s boss back in the US. Lastly, this paper will explain the specific benefits the new strategy will have over the status quo. Introduction Ray Betzell, has been the general manager over the past five years, with a joint venture between Ohio based Rocky River Industries and Shanghai Fabric, Ltd. Ten years ago, Rocky River had launched Shui Fabrics, a 50-50 joint venture between the U.S. textile manufacturer and the Chinese company to produce, dye and coat fabric. (Daft, 2010) But after many years of dissatisfaction on production on the American end, President Paul Danvers, was not pleased with the annual return of 5 percent. However; Chui Wai the deputy general manager, was satisfied and believed the company was generating the level of profit. Because of the lack of production on Rocky River Industries end, Danvers was considering ending their 10 year venture with Shui Fabrics, unless there were some other potential options to increase the ROI. Over the past five years, Ray Betzell has been the general manager of Rocky River Industries, who joined into a joint venture with Chui Wai, deputy general manager of Shui Fabrics. This venture was joined because of the U.S. textile manufacturer and the Chinese company to produce international sportswear manufacturers. The infrastructure between Rocky River Industries and Shui Fabrics differ because one company is from the U.S. and

More about Shui Fabrics Essay

Open Document