Shouldice Case Essay

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Shouldice Case Founded in 1945, Shouldice Hospital is the global leader in hernia repair. Dr. Edward Earle Shouldice founded the Shouldice Hospital. Dr. Shouldice founded the hospital after he developed a new technique for hernia repair that cut the recovery time down from three weeks to three days. Dr. Shouldice revolutionary technique allowed patients to become ambulatory immediately after the surgery was performed. Prior to this technique patients would have been bed ridden for weeks. The Shouldice Hospital has also developed a type of care that they call the Shouldice model. The Shouldice Hospital is located on a country estate. A stay at the Shouldice Hospital feels more like a stay at a country club than a hospital. Shouldice Hospital offers a very high level of customer intimacy by keeping a friendly staff and putting patient care quality as their top priority. Because of this the Shouldice hospital has a very high reputation and very high customer loyalty. Combining Dr. Shouldice revolutionary technique in hernia repair in conjunction with the application of the Shouldice model the Shouldice Hospital has become the most respected and in demand hospital for hernia repair in the world. Below is a SWOT analysis of Shouldice Hospitals current business operations. SWOT ANALYSIS |STRENGTHS |WEAKNESSES | | | | |Specialized superior technique |Narrow product line | |Great reputation |Only 1 location | |Customer intimacy through staff

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