How has social media influenced social behaviour? Social media has influenced social behaviour in several ways, such as: ■People today are more open and want to communicate with others. ■People want to meet like-minded people through online
From one-on-one conversations between friends, to multi-billion dollar business alliances, social media has and is transforming the way the world socializes and the way it does business. Some of the more popular sites include facebook, twitter, linkedin, You Tube, My Space and Wikipedia. These networking sites have changed the way that individuals, and increasingly businesses, interact with each other. One of the main characteristics of social media is that it is often treated by users as an informal and temporary mode of communication, similar to a chat with a friend over a drink. However, anything posted on the Internet is semi-permanent and may well be seen by unintended recipients.
Online communities and Blogs are becoming very popular and moreover since the advancement of embedded systems people can use them “on the go” with the help of handheld devices like cell phones or palmtops. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR Social media has completely changed the way people communicate and maintain relationships. Of late, Facebook has become the most common social networking site. As more and more of what people think and is being communicated through the social networking sites, it is inevitable that social networks will start affecting what consumers buy and how they shop. If the new medium of social networks is creating challenges for companies, it is also handing them an opportunity.
The significance of social media characteristics on fulfilling customer’s expectations 1. Introduction 1.1 Overview The term of social media is defined as “a group of internet-based applications that build on the ideological foundations of web 2.0 and allow the creation and exchange of user generated content” (Kaplan & Haenlein, 2010). In that regard, web 2.0 could be referred as the technical platform of social media. Nowadays, social media has taken a huge role in everyone’s daily life; it has changed the way people think, communicate and share information. In other words, it has changed the social behaviors; audiences have more attention to digital technologies which allows them to have regular coexistence to the virtual world.
Therefore, social media directly influences the purchase decisions and behaviors of the consumers since they usually seek nowadays the opinions, comments, reviews, and recommendations of others in social media. To support further the conclusive statement about social media’s strong impact on consumers, the survey from Ambassador also stated that 71% of global customers have a high likelihood of recommending or referring a particular brand to others on social media, especially when they have a great and positive experience with the brand. This is chiefly because consumers see other consumers as more objective than the companies’ own marketing message. Consumers are undistorted by emotion or personal bias. In details, once customers have consummated purchasing a brand, product, or service, they will be using it, experiencing its upsides and downsides, and forming their personal opinion of it.
Therefore, choosing appropriate advertising strategy is considerably important. Among many types of social media marketing like blog, website, forum, social media network is an effective way to promote product online because everyday millions and millions of individuals are browse in different networks where they are able to connect, share feelings, photos, build relationships and discover different products online. Recently, the Muachung.com has a huge profit by using Facebook to advertise their promotion. Social media marketing is forecasted to become a number one choice for firm, company to expand their markets, support their customers or find potential customers. 2/ Problem statement Through the vast advancement of technology, the desire of widening knowledge, sharing information, connecting with friends, more and more people nowadays are social network.
Communications among people allows exchange of knowledge and ideas. Along with the development of communication technology, social media evolve and create a platform to allow effective communications among people. People always question about are social media making us more socialize or it is not instead. While social media reduce face-to-face interactions in real world and take away daily social activities, they also increase confidence in making friends and reduce distance between people. One of the reason that social media makes us anti-social is they reduce face-to-face interactions in real world.
It is changing the way businesses grow and how information is gathered. Social bonds are forming between people thousands of miles apart who otherwise would have never met. All this is happening because of social networking giants like Facebook, Twitter and MySpace. Unfortunately, social networking has a dark side that is filled with health issues, privacy concerns, pedophiles, stalkers and abusers. Social networking is a popular form of communicating with friends around the corner and around the world.
User now find themselves using the different websites as an everyday part of life, with the brainchild’s of the various site becoming some of the richest people on the planet. Other than sharing your photos and thoughts and other social interaction, the uptake of social media has had a big impact on business and on politics. Businesses have realized the potential of social media as a way of advertising; users of Facebook and YouTube almost amount to 1 billion, so the use of these media for getting your message across is truly global. It’s this global nature of the sites that has helped to shape not only the business landscape but also the political landscape. So did Facebook and Twitter help over through a government?
Conclusion Introduction Since the Social Network sites, like MySpace, Friendster, Facebook, came to our lives, they have attracted millions of users, many of whom integrated these sites to their daily activities. As of writing this paper, there are hundreds of Social Networks sites with various technical affordances that provide variety of interests and activities. Many sites support the maintenance of pre-existing Social Networks, while others help strangers to connect based on common interests, political views. Social Network Sites also vary in the way they present new information, such as mobile connectivity, blogging, media sharing and Thus forth. Many researches have been done to find out the real good and bad of Social Networks and there are many different people there are many different ideas.