Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Clearly the way to get beautiful women is to ignore them, perhaps mistreat them" (272). The ad Kilbounre is describing is similar to the picture in the Bebe ad, and she is trying to make women see just how degrading these images are. The woman in the Bebe ad is very desperately attempting to get the man's attention by leaning on him and focusing her attention on him, but he doesn't seem interested. The image is posed like that to show superiority and power that men supposedly have over women. This teaches women that they need to constantly dote on the man, whether he pays attention or not.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
Female Chauvinist Pigs are women who sexually only objectify other women and themselves. Some women gain empowerment by disciplining oneself from women who are “girly girls”, while simultaneously objectifying such women like going to strip clubs and reading Playboy. Others gain empowerment by objectifying themselves through sexual appeal. Both are an attempt to gain status whether being through the attempt of acting like a male chauvinist or through embodying what society portrays as the ideal object of male desire. As an example, Camille Paglia, in an interview with spin magazine expresses “The people who criticize me, these
Was it for inspiration or the opinion of the mind? Graffiti is a true art with different meanings that involves many styles and risks that can damage the artist physically and socially. Graffiti is an art, not a simple tagging on a trash can or an alley wall but an actual mural that represents meaning in every detail, style, and even every color. Under legalizing graffiti, people shouldn’t judge the artwork because it is a way of expressing what the world is going through; in addition, graffiti artists are unfairly punished when they are not a danger to society. Looking at graffiti, don’t judge it as “bad” especially when you don’t know what it stands for.
With this formula, SFPG aims to target customers by stating the superiority of the product due to its high degree of protection from odour and wetness. The concept statement also states that it is a unisex product with an aim to target wider customer base, not just limiting it to one sex. This way they reduce on production costs as well. The new product will be available in two sizes costing $3.50 and $2.20 per unit basis. Good to mention the pricing as it is easier to categorize it in a particular section in retail outlet.
During their teenage years, girls start to question their identity. Modeling teaches young girls to center their identity only on their looks (Machoian). Girls look at magazines and see a beautiful model on the cover wishing that they looked the same. They forget that the model they see on the cover has make-up on, and, most likely the picture was edited using some type of photo shop. Modeling along with social media give girls the impression that they have to fit this idealized image to look thin and be beautiful, dress up nicely, and wear makeup or they will not be happy with themselves.
In line with the idea that sex sells, almost all ads nowadays features women and even young girls in a sexual context. “The feminine form is being used to market everything from gourmet meals to a new set of wheels” (Hirsen 59). This sexualization of girls and women needs to stop because the propagation of these sexual images leads to a lack of self esteem, depression, and eating disorders because these images presented to young girls and women as the ideal is practically impossible to achieve. The APA task force describes sexualization as “a person whose value only comes from his or her sexual appeal or behavior, to the exclusion of other characteristics; a person is held to a standard that equates physical attractiveness with being sexy; a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making” (2). Examples of this notion of sexualization can be seen in everyday life like shirts for little girls with prints like juicy, flirt, boyfriend material, bad girls rule, hot chick, eye
In magazines, the “ideal” body type is always on the cover so teens wont be able to miss it. In the film by Kibourne, she shows an ad with an excessively thin girls sitting down. The caption of that ad said, “The more you subtract, the more you add.” This caption sends the wrong message to these adolescents who look at it. Because they are inexperienced, they take whatever they see into consideration. Like Kilbourne said, they are the prime targets.
Essentially, ads are not merely just a form of communication intended to persuade an audience to purchase a product, ads are a form of communication in which everyone is persuaded what to view as normal. Going off of this concept, according to the culture of advertising, what is now viewed as “normal” are ninety-pound white women with faces and bodies that are flawless. It has been these ads that define what society views as beautiful. It has been because of these ads that women all over the world constantly feel insecure about themselves not fitting into a certain image; an image which the culture of advertising has defined. However, in regards to advertising, it is easy to look at an ad and just see the aspects of sexism, but layered on top of this are issues of race, class, and sexuality.