Shopping Online Essay

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Online shopping is a new technology that has been created along with the development of the Internet. It is a convenient method of shopping and allows for a vast array of products to be at your fingertips. However, fraudulent use of the Internet is often a concern for many shoppers. Cyber thieves steal identities of shoppers and then exploit them causing a theft of their identity. This leads to a variety of problems, causing fraudulent credit card charges, opening new credit accounts, and misuse of current accounts. This concern is on the minds of Americans who are the largest buyer of online goods. Most however, feel as though it is worth the risk, or it is only a limited possibility. The two sides of the argument will be explored in the following pages. In an article from American Banker, 68% of Web users are online browsers, it was predicted that in 2003 that it would be up to 77%. That is a vast increase in just two years, 4.5% per year. When shopping online, one is required to submit their name, addres Advantages Convenient Convenience includes the overall ease of finding a product, time spent on shopping, minimization of overall shoppoing effort (Schaupp & Belanger, 2005). Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies. Researchers idenfity convenience as a 'fundamental objective' related to online shopping (Schaupp & Belanger, 2005). This is relevant to 72% of online shoppers' claim that they would rather surf online than go to retail store to attain information about a product (Lokken et al., 2003). According to a study, 72% of online shoppers chose convenience over privacy (Bhatnagar, Misra, & Rao, 2000). In addition to ease of finding products online and shopping time reduction, consumers can shop without time

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