They are used by people who aren’t buying many items and it makes the buying process for the customer a lot quicker. Even the smallest Sainsbury’s stores sell a lot of items; this is why shelves are needed in stores. They are used to hold stock and to make it easier for customers to clearly see what Sainsbury’s are selling. Freezers are a necessity for Sainsbury’s because without them they wouldn’t be able to offer any frozen products. If they couldn’t sell frozen products, people would most likely move to another supermarket with a wider variety of products on offer.
Niche companies such as Urban Outfitters sell products that are not as common but in demand. So for example at a store such as Urban Outfitters, their shelves are constantly flipping/moving items to allow for new products that will continue to bring in revenue from the customers that shop specifically for items that go against the norm. Whereas a counterculture product at a big box store might get lost in the waste side due to the large amount of bulk inventory, not allowing consumers to really find those not so common items at a Sears or Wal-Mart. Sears and Wal-Mart both buy in bulk so they get reduced cost on the items they purchase to sell, Niche stores such as Urban Outfitters do not.
Describe the external and situational influences that steer shoppers like Ashley away from Sears. External influences would include both social and cultural aspects of consumer behavior. For example, in today’s environment consumers have choices when it comes to shopping, such as online venues, which makes competition a huge external factor. Not to mention the fact that consumers are no longer visiting malls as frequently and unfortunately for Sears, they are mostly mall-based. The increase of discount retail popularity has led to a redefining of value.
Urban Outfitters Continuing Case Study: Marketing a business. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Wal-Mart is better known for their lower prices and to do this they buy in big volume. Whereas the trendy market merchandise is more expensive; although Wal-Mart could buy this type of merchandise they would have to charge more. That is not what they offer or how they have in the past represented their company.
FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas. It is very expensive and time consuming opening new locations and Kudler does not have the financial means to do so just yet. What Kudler Fine Foods needs to focus their attention on is other competitor in the market. They can offer coupons or special promotions towards maybe the first of the month which will attract consumers into purchasing more products because most consumers get paid at that time. Kudler will also advertise to the Asian community by having advertisements in their language.
There are always crowds of people waiting in lines in front of electronic stores at four a.m. to get the latest gadget at its lowest price. More people amount to longer lines, less parking, and of course less patience had by the consumer. Having the option to use cash or your credit card to make a purchase is a huge plus when shopping at the mall. It makes for speedier check out times at the register and less stress for both the consumer and the retailer. Then again, none of that matters when you know that the item you needed for that special someone has sold out.
However, there is a problem that Costco has to deal with is that their profits mostly from its membership fees instead its net income. They are sometimes keeping the prices too low to compete with their competitor but this strategy has a disadvantage. They couldn’t make a lot of profit from the merchandises. Therefore, a recommendation needs to be given. They should utilize their space in each store efficiently.
A few issues that they are facing is trying to compete with a larger chain that is opening across from the current New Sundbury store and online retailers. Skadurz Pro is not able to sell the same volume as either of their competitors so they can not offer the same discounts. The core products that are being sold are skateboard and snowboard equipment that unfortunately has a small profit margin. While the clothing items do have a higher profit margin sales are limited
Paragraph1- In “Attention Shoppers: Your Dreams in Aisle 3,” Sharon Zukin points out that fact that there is so much ease in the way that shopping is done these days. We can shop any time of day or night, anywhere even if we don’t have a lot of money. She states that most critics blame us for buying stuff that we do not need, calling it “Affluenza,” and that the more money we have, the more we spend. Zukin also says that market researchers and mangers will try to identify what kind of things we buy as well as our spouses, brothers, parents, and even our pets and sell it to us. Finally, Zukin argues that whether study consumer guides or push wire carts from a warehouse club to mall, we’re searching for our dreams and we cannot be blamed if we find them in stores.
While this is one advantages, Wal-Mart Offers other advantages as well. In addition, Wal-Mart has quality serves. Most stores don’t have good return policy. Wal-Mart’s excellent return policy motivates people to spend more money. In fact it makes them feel