Sex Sells Essay

730 Words3 Pages
Sex in advertising or sex sells is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to and to help sell a particular product. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often only suggestively sexual. The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts, to the use of basic cosmetics to enhance attractive features. Does Sex Actually Sell? Yes, sex sells. It's a fact. Popular mens magazines like Maxim and FHM have experimented often with their covers. Overwhelmingly, when a sexy, semi-naked woman appears on the cover, it outperforms an image of a male star, even if that star is someone men want to read about. Throughout History, Sex Has Been Used As A Selling Tool. It's been said that as human beings, we have a lizard or reptilian brain that responds to certain primal urges. Food is one. Sex and reproduction is definitely another. This underlying, pre-programmed disposition to respond to sexual imagery is so strong, it has been used for over 100 years in advertising. And the industry, while abusing it more and more, would be foolish to ignore the draw of sexual and erotic messaging. Back in 1885, W.Duke and Sons, a manufacturer of facial soap, included trading cards in the soap's packaging that included erotic images of the day's most popular female stars. The link between soap and sex is slim at best, but it worked. And ever since, brands have purposely linked themselves to suggestive (or downright blatant) sexual
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