Sex in Advertisement

1541 Words7 Pages
Sex in Advertisement Companies use sex appeal, namely women’s sex appeal, which is expressed throughout magazine ads, television commercials, and billboards all across America. Advertisements are created to catch a person’s eye, in hopes to persuade the person to buy their product. Today’s society has taken advantage of the fact that “sex sells” and are now using “sexy” women to sell products. For example, large businesses, such as cigarette and alcohol companies, often use sexuality as it is seen in the media as a positive byproduct in order to promote their advertisements. Most of the ads focus on having beautiful women or “sexy” women in them to show how men can possibly obtain them. Those businesses take advantage of women in a degrading manner and abuse the privilege of advertisements. When it comes to the topic of sex in advertisement, most will agree that it places a negative connotation on women, where this agreement usually ends, however is on the question of who it affects. Whereas some are convinced that men and women are both portrayed negatively, others maintain that it degrades women and negatively influences our next generation; still others argue that not only does it degrade women but also affects the way men view women. There are three sources that each back up one of these views. Authors Caroline Heldman and Natalie J. MacKay agree that advertisements play up a certain image that in the end causes women to be looked at as sex objects, but Heldman also argues about the effects that sex in advertising has on women whereas MacKay argues about how women are viewed by men. On the other hand, author Howard Lavine argues that men can negatively be affected by sex in advertisements also. It is essential to compare these sources and their views because they show many different sides of the same argument and yet emphasize different aspects. Although, sex
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