Services Essay

1061 WordsFeb 28, 20135 Pages
Question... Your answer... Other possible answers... What does simultaneous production and consumption mean at a fitness center, and how does it make fitness center management challenging? Customers receive physical fitness and recreation at the time it is being produced by them at the fitness center. This makes fitness center management challenging because problems with the fitness center production, such as broken equipment or grumpy employees, will be seen by customers immediately. What does time-perishable capacity mean at a fitness center, and how does it make fitness center management challenging? Capacity to produce recreation and fitness which is lost during times of low demand cannot be recovered during times of high demand. This presents a particular challenge to fitness centers, which typically experience large swings in demand from day to day and during any given day. For example, the exercise bicycles may be largely idle during the times of day when many people are at school or work, but over-demanded during the time after class and work. These swings in demand mean it is difficult to determine the best capacity (i.e. number of bicycles). What does heterogeneous production mean at a fitness center, and how does it make fitness center management challenging? Each person visiting the fitness center will likely have a experience which is different from all other fitness center customers that day. This means that it can be very difficult to measure and manage quality, since there is not one uniform specification of what constitutes a high-quality fitness and recreation experience. What does customer-based site selection mean at a fitness center, and how is it challenging to plan the location of a new fitness center? Fitness centers need to be located in a place that is convenient to customers, since those customers need to get themselves to the

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