Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
Running head: PROBLEM SOLUTION: KUDLER FINE FOODS Problem Solution: Kudler Fine Foods University of Phoenix MGT/521 Management Problem Solution: Kudler Fine Foods Kudler Fine Foods is a premier gourmet grocery store for shoppers searching to buy the finest meats, produce, cheeses and wine. Kathy and the company’s management need to take a step back to analyze the stores’ strengths and weaknesses to ensure success in any future expansion plans. Situation Analysis Issue and Opportunity Identification Kudler Fine Foods has several issues they should address in their stores before implementing any expansion plans as outlined in Table 1. One issue is 12% of perishable goods being thrown away or donated to charity
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Service Request SR-kf-013, Final University of Phoenix BSA/375 Fundamentals of Business Systems Development Service Request SR-kf-013, Part 2 David Vanvalkenburg Blaine Antone Mark Garcia Walter Raymond Project Scope This project is to provide a fully integrated Frequent Shopper Program (FSP) for Kulder Fine Foods. Kulder is focused on tracking customer purchase behavior to improve the management of its current inventory. This project will allow Kulder to reward its shoppers for their loyalty while, providing a new ground for advertising, and improve overall profits. This type of program is a valuable tool for grocery stores. According to Brant (2008), "Grocery members make 75% of their grocery store visits to establishments where
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Running Head: MARKETING Marketing Raven Harvis University of Phoenix MM/PBL502 November 28, 2011 Abstract Kudler Fine Foods is interested in expanding its service offerings to add a catering service in addition to the in-store parties that it currently offers. This paper will discuss eight areas related to this decision. First it will assess the relative value of the three pieces of market research. Second it will explain the components of the marketing mix of Kudler’s new catering service. Third it will explain how Kudler Fine Foods should determine the products it wants tooffer.
Kudler Inventory Data Analysis ACC/542 Kudler Inventory Data Analysis Inventory control is very important for Kudler Food Co. because managers must be able to track the exact daily number of each item sold or purchased on the menu. Considering that food costs are usually the largest expense for restaurants, Kudler’s managers also need to have control on what ingredients are used as they are reflected in the inventory. Like any other restaurant, Kudle is challenged with many contingencies that can affect the variation of the inventory. For instance, an employee would accidentally damage items during the cooking process, deterioration may happen due to a banquet cancellation, or a new cook is improving the menu and other variations
ELECTRONIC ASSIGNMENT COVERSHEET | | Student Number | 32662959 | Surname | Taha | Given name | Nader | Email | Ntaha094@uottawa.ca | | | Unit Code | Mcc108 | Unit name | Intro to media and communication | Enrolment mode | Internal / external | Date | 13.07.2015 | Assignment number | 2 | Assignment name | Major Essay | Tutor | Gerhard Meyer | Student’s Declaration: * Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit. * This submission complies with Murdoch University's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/.