Trinity Community Hospital Case

1375 Words6 Pages
A1. Considering all the facts, the most feasible option is to develop oncology services and building space for it within Trinity Community Hospital. The facts are as follows: Currently, Trinity Community Hospital (TCH) does not offer any formal oncology, orthopedic, or cardiology programs. There are no cancer specialists at TCH; however, there are a few cardiologists and orthopedic surgeons that maintain privileges at the hospital. Little work is done at TCH for orthopedic services, as the specialty groups are located to a competing facility. There are also several orthopedic groups interested in opening practices near the hospital. Several cardiology services around the hospital offer more sophisticated services than at TCH, drawing most…show more content…
Many of Trinity Community Hospital’s features can be complimentary to the development of oncology services. TCH is well known for having competent, dedicated nursing staff who are committed to outstanding patient care and could be used as an added benefit to developing a renowned oncology service line. Caring and competent staff are key to patient satisfaction, word of mouth advertising, and success for the hospital. TCH has full Joint Commission accreditation that includes a broad range of medical and surgical services. The hospital offers newly renovated patient rooms that make the patient feel like they are at home. TCH offers an award winning dietary department with renowned chefs that are able to prepare meals specific to the dietary needs of patients seeking/undergoing oncology treatment. The hospital also boasts high patient satisfaction rates, and 100% board certified medical staff from numerous specialties. The hospital has 150 beds consisting of 136 medical/surgical beds and 14 intensive care unit beds. The hospital also has 20 operating rooms and an emergency department with basic support services, laboratory, radiology, pharmacy, physical and respiratory therapy, an equipped radiology department, nuclear medicine, and ultrasound services. The existing features and services offered at TCH is can be developed to become complementary with the goals identified for the new oncology service…show more content…
Targeting and marketing qualified and competent physicians to secure referrals services takes finesse and skill. One strategy is to use the existing resources at Trinity Community Hospital. John Printer, Cathy Promo, and Robert Holland, and Dr. Randy Sharp are board members at TCH and all have affiliations with the community. John Printer owns a successful communications business and a native of the community. His family has ties with the community. He is an excellent resource to promote the new oncology service line. TCH can look into Mr. Printer as becoming the spokes person for the oncology service line, as he is well respected in the community. Cathy Promo is a director of marketing for a local utility and her skills can be used to target potential consumers for the new service line through extensive advertising and marketing of the newly remodeled facility, equipment, and better developed and organized
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