Selling Sex to Teens Essay

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How much did you pay for your self-esteem? Daniel C. Miller AP Language & Composition Krista Drake January 8, 2014 Miller i Outline THESIS: Companies tactfully manipulate teens as consumers through the use of provocative physical, social, and logical sex appeals to impact the ability of men and women alike to be persuaded. I. Physical Sex Appeals A. Usage B. False Promises II. Social Sex Appeals A. Dissatisfaction B. Gender Relations III. Logical Appeals A. Long-Term Effects B. Brand Tactics How much did you pay for your self-esteem? You will be influenced by over a million advertisements in your lifetime. Some advertisements will make you think, ponder your position on a particular subject or topic of interest, and then decide where you stand; while others will influence your decisions much more subconsciously over time through the use of repetition. When shopping, teens often times attempt to use these tactics to rationalize their buying decisions, only to be misled by sex appeal. Companies tactfully manipulate teens as consumers through the use of physical, social, and logical sex appeals to impact the ability of men and women alike to be persuaded. As the global market continues to expand, companies are targeting teens and young adults at an alarming rate, using sex appeals to sell everything from foods to computers. According to Daniel Korn, “The use of sex appeals is an increasingly popular technique to sell products, namely those that are image-based, such as candy, liquor, cigarettes, jewelery, fragrance, cosmetics, and fashion goods”(1). Although the concept of using sex appeals in marketing is not new, the number and provocativeness of them is at an all-time high. “One out of every five advertisements you view use some form of sex appeal”(3). As companies expand their exposure to include todays new

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