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You Are an Entrepreneur! Kareem Abdullah Dr. Daniel Terfassa ACC 557 2/12/14 1. Executive summary I always had an infatuation for being healthy, eating right and working right. Now, I have the chance to make it come true for other individuals. Introducing my new company, Newbody, Inc. NewBody, Inc. will provide a fitness plan, body workouts, a sufficient diet and health exercises.
Business Research Project Part 1 Team B QNT/561 June 17, 2013 Professor XXXX Business Research Project Part 1 Organizations and businesses that strive on proper data interpretation are frequently successful ones. Knowing how to compute data is an important instrumental tool for businesses, as it allows each to properly demonstrate how each compares to its competition. In this paper, Team B uses data from a popular gym that operates nationwide twenty four hours a day. The gym is known as twenty-four hour fitness (24 Hour Fitness). Data-wise this fitness center has been very successful in the fitness industry (It’s Better Together: 24 Hour Fitness Members Look and Feel More
How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
SWOT analysis on the Anytime Fitness and the Jetts Introduction As the living quality has been continuously improved in recent years,together with the widely spread sense of keeping fit,fitness clubs are becoming more and more popular in Australia.Among all those fitness companies,the Anytime Fitness and the Jetts are the most rapidly growing ones ,which both offer the 24/7 access to all clubs they own. I’ll compare the model of these two company using SWOT analysis. Company overview According to the Anytime Fitness AU(2014),Anytime Fitness is a fitness club which started in Minneapolis,USA in 2000.The 2115 clubs around the world make it the biggest fitness chain in the world.In year 2008,Justin McDonell and Jacinta McDonell-Jimenez open the first Anytime Fitness club in Australia.The next 6 years witnesses the rapid expansion of the Anytime Fitness with 344 clubs. On the contrary,as can be seen from the website Jetts Fitness Australia(2014),the Jetts is a local fitness company which started in 2007 in the Gold Coast by the couple Brendon and Cristy Levenson.Soon,the expansion to the whole country and the New Zealand makes the Jetts a fitness company with over 200 clubs. SWOT analysis | Anytime Fitness | |Strengths |Weaknesses | |Leadership in the global market gives the company the advantage of|Low culture consistence do the clubs have, due to the distance | |its brand name and supply chain(Anytime Fitness AU 2014) .
The current hiring rate for massage therapy rounds about 93.9. With an increase of spas the employee rate has grown through recent years. Among the increase of spas the number of massage clinics has also been increasing. Many clinics offer lower prices for a secession than spas or resorts, making it have a wider range for common customers. As each state adopts massage therapy licensing requirements the job outlook increases.
You can simply just walk into any gym, and find a ton of people doing all sorts of these two styles and even combining them. Steady state cardio is great for beginners and those wanting to be marathoners. Interval training still proves to be great for athletes and people who want to get a better fat loss program or cardiovascular strength. There are many pros and cons to both of these issues, and one should definitely read into each one before deciding what is best for them. Interval training is the newest program to be pursued by people, and continues to become popular the more it is introduced.
Subsequently, a market can be divided into different segments using different marketing research techniques such as a priori segmentation, usage segmentation, attitudinal research, and needs based segmentation. These techniques can be used to develop different market segments using the ACORN (A Classification of Residential Neighborhoods) system which operates on the principle that people living in similar areas have the same needs and lifestyles, that is ‘birds of a feather flock together’. Firstly, most market research projects require respondents from a variety of different groups. For example, a study about a new MP3 player may require respondents from multiple age ranges and socioeconomic categories. Priori segmentation is based on the notion that there are certain stereotypes about different groups.
Agencies that offer group sessions realize higher income because of the higher therapist to client ratio in the group format. Crespi (2008) stated that “children receive more services through schools than any other system” (p. 273). Additionally Coleman (2005) stated that “the rising cost of health care combined with the number of people who are not insured” (p. 450) are responsible for the increase in the number of people that are joining self-help groups. Contributing to their attractiveness for countless numbers of clients is that they are operated by those with similar struggles, their services are available indefinitely, and they are free (p. 449). A big draw to self-help groups is the assumption that there is someone out there that understands “how I feel.” For most they seek understanding and identification with someone that has already been through it.
a) There are many opportunities exist in the relatively nascent Indian spa market. The booming global wellness market has created an optimistic macro-environment for the expansion of spas. Simultaneously, the Indian wellness and spa market have a promising prospect, creating many opportunities that Evoe can exploit to its advantage. Here is a list of key opportunities: * Indians have always been focused on physical and mental wellness, * Hectic lifestyle has prompted people to live a healthy, active, and extended life, * More men in cities were pursuing a better physical state, * The wellness market in India grows by 20% (INR 490 billion in 2010), * Spa market estimated at INR 4-5 billion * Indian household gross disposable income doubled in 8 years (2005-2013), * growing nuclear families, evolving consumer lifestyles, and increasing brand awareness, * working women want better work-life balance, * Indian consumers shift focus toward personal appearance, * Increasing health awareness due to media hype, * Demands for convenient and quick massage * Relatively low competition in spa segment, These opportunities are embedded in India’s fast changing demographic, economic, and cultural environment. The basic premise for the venture that Indians need affordable spa to become part of their lifestyles is grounded and makes sense since it echoes with the opportunities facing spa sector.