The product is anything that is up for purchase buy a customer. The attribute for the product would be a Product Number, Product Name The PROMOTION will be linked to the customers since they are they ones that will be redeeming or considering a purchase based on a companies promotional sale or coupon. The attribute would be a Promotion code The SERVICE will also be linked to the Transaction and the Customer since the service will be purchased by the customer. The attribute would be the Service number The TRANSACTION will be linked to the Customer, as they are the ones that
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
The communication between the product managers and the buying center is important. Question 2: What selection criteria does Trek utilize when it selects a new supplier or evaluates an existing supplier? When potential suppliers are identified, they are evaluated on four criteria, quality, delivery, capability, price, and environmental impact of their production process. This allows Trek to compare alternative suppliers and to select the best match for Trek and its customers. Once a business is selected as a Trek supplier, it is continuously evaluated on elements of the four criteria.
I will be looking at all of the features to get an entire observation on the business communication used and the reasons why. There are multiple types of information that Tesco uses on of these is verbal information. Verbal information is face to face information used to communicate with people using verbal means, Tesco uses this to communicate with customers taking in likes and dislikes of the customer to see how they can improve their service. Another type of information that Tesco uses is on screen information this is information viewed through media and is useful as it allows customers to see new products being sold this form of information usually includes graphics, text, animation, audio and video. Graphics are important to an organisation such as Tesco as it allows comparison to other competitors such as Asda or Morrison’s to show which organisation is the superior.
P4 Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to maintain competitiveness over competitors. Market research provides important information to identify and analyse the market need, market size and competition. A marketing plan may be part of an overall business plan.
These needs may be in a form of complaints, suggestions, and criticisms. Ideas can be generated by analyzing these needs. 2. Direct input from technical and marketing – the technical and marketing personnel are more in touch with actual customers (Crawford and DeBenedetto). They may have ideas that have already been developed due to their level of understanding what the customer wants.
The need discovery step is a very important part of the plan where the sales person discovers the needs of the customer and selects the product that best fits their needs. After the salesperson establishes what the needs are of the customer and determines what product is the salesperson is ready to give the presentation. After the presentation the customer may be reluctant to buy and this is where a salesperson needs to be skilled
This group also could devise customer surveys, read trade journals, and observe the fashions of those working and those attending school customers. The company also can provide feedback from customers concerning for the products, surveys, or onsite questionnaires. I also think any managers can create a program in which employees can monitor customer needs and help managers to create a effective and efficient customer environment. On the other hand, the employees can be more closer to the customers when they thank them for their purchases at the store and invite them to cam back for a new one. The customers need to feel they are welcome in any time in the store and find everything they want or need in friendly
Organizational design such as geographic division, marketing and products and services help develop the overall structure. The geographic breakdown best suits the company structure because of the diversity in clients around the country. When a company is broken down into a specific region it allows each region to have a sense of independence and competitiveness with each other. Marketing departments have a specific demographic in each region to sell to. Customers have a variety of needs in different areas of the country.
Exploring new ways of shopping can be scary because it is breaking away from old habits and subjecting one’s self to change. Instead of buying meat from the local stores, when the meat comes from plants that feed the live stock corn, research the local area for small farmers who sell whole chickens, pigs, cows, goats and so on. When reaching out to these farmers do not be shy and directly ask, “Are you feeding your live stock industrial corn feed?” This might take a few times but eventually one famer will respond with, “No, I feed my live stock their natural food sources such as Alfa, for the cows.” This is a good sign that when buying from this famer an element of hidden corn will be eliminated from the diet. Every state has gun laws and hunting laws. Find out what these laws are and take action by hunting wild game and using the meat of animals who only serve off the land and surroundings, such wild game like, deer, elk, fish, duck, turkey and geese.